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Deere & Company and KUHN SAS hold a significant market share of over 15% in the farm equipment industry. Companies in the farm equipment industry employ several key strategies to enhance their market foothold. KUHN SAS prioritizes continuous innovation to create state-of-the-art farm equipment solutions that meet the changing demands of agriculture. The company strives to set its products apart by integrating cutting-edge technologies such as precision farming systems, automation, and IoT connectivity. For instance, in November 2023, KUHN demonstrated many new precision farming solutions at Agritechnica 2023 including the new iXtra NIR sensor for real-time crop analysis, the Quantron C GPS sprayer for exact application, and the CCI 1200 terminal with enhanced user interface & data management features.
Deere & Company adopts digital transformation strategies to elevate the connectivity, intelligence, and effectiveness of its farm equipment portfolio. The company makes significant investments in telematics, IoT sensors, AI algorithms, and cloud-based platforms to facilitate remote monitoring, predictive maintenance & valuable insights for farm management. For instance, in October 2023, Deere unveiled a new “John Deere Connected Support” platform. This platform leverages AI and remote diagnostics to offer real-time machine health insights, proactive maintenance alerts, and remote troubleshooting for farmers, improving uptime & efficiency.
Major players operating in the farm equipment industry are: