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The market seem to be moderately fragmented in nature due to presence of local and global players across the globe. In 2023, the market players such as Procter & Gamble (P&G), Johnson & Johnson, Unilever, L'Oréal, Shiseido Company, Estée Lauder Companies, Beiersdorf AG and Kao Corporation collectively held around 15%-20% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.
Major players operating in the facial cleanser industry are: