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Fabric Softener Sheet Market Trends

Report ID: GMI6290
Published Date: Jul 2023
Report Format: PDF

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Fabric Softener Sheet Market Trends

Increasing consumer awareness of environmental concerns has driven a demand for eco-friendly and sustainable fabric softener sheet options. Manufacturers have been focusing on developing biodegradable materials, reducing packaging waste, and using more natural ingredients to cater to environmentally conscious consumers. Consumers have shown a preference for fabric softener sheets with natural and plant-based fragrances over synthetic scents. Natural fragrances are perceived as safer and more appealing, aligning with the trend toward cleaner and greener products. Thus, the growing prevalence and usages is expected to expedite the Fabric softener sheet industry expansion.

Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

Market size for fabric softener sheet was valued at around USD 19.5 billion in 2022 and is estimated to reach USD 30 billion by the end of 2032.

Fragranced segment accounted for a market value of USD 13.6 billion in 2022 as the fragrance aspect enhances the overall laundry experience for consumers.

U.S. fabric softener sheet market accounted for a revenue of USD 4.2 billion in 2022 and is anticipated to expand on account of the growing population and improving lifestyles.

Procter & Gamble, Gain, Henkel AG & Co. KGaA, Purex, Church & Dwight Co., Inc., Colgate-Palmolive Company, Reckitt Benckiser Group plc, Seventh Generation Inc., Unilever, Kimberly-Clark Corporation, The Clorox Company, S. C. Johnson & Son, Inc., Ecover Belgium NV, among others.