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Fabric Softener Sheet Market Size

Report ID: GMI6290
Published Date: Jul 2023
Report Format: PDF

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Fabric Softener Sheet Market Size

Fabric Softener Sheet Market size was valued at around USD 19.5 billion in 2022 and is estimated to register 4.4% CAGR between 2023 and 2032. Fabric softener sheets are widely used to soften fabrics and add a pleasant fragrance to laundry, making clothes and linens feel and smell fresh. Fabric softener sheets help reduce static cling in fabrics, making them easier to handle and wear.

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Fabric softener sheets are convenient and easy to use. Consumers can simply toss a sheet into the dryer along with their laundry, eliminating the need for liquid softeners and dispenser balls.

Fabric Softener Sheet Market Report Attributes
Report Attribute	Details
Base Year:	2022
Fabric Softener Sheet Market Size in 2022:	USD 19.5 Billion
Forecast Period:	2023 to 2032
Forecast Period 2023 to 2032 CAGR:	4.4%
2032 Value Projection:	USD 30 Billion
Historical Data for:	2018 to 2022
No. of Pages:	180
Tables, Charts & Figures:	301
Segments covered:	Product, packaging, formulation, application, distribution channel, and Region
Growth Drivers:	Growing expenses in home appeal Rapid urbanisation Growing population
Pitfalls & Challenges:	Competition from liquid fabric softeners Allergies and Sensitivities Environmental Concerns

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Fabric softener sheets face competition from liquid fabric softeners, which offer similar benefits and are available in a wide range of options. Consumers may prefer liquid softeners for ease of use and perceived better fabric coverage. Some individuals may be sensitive or allergic to certain chemicals present in fabric softener sheets. As awareness about allergies and sensitivities increases, consumers may seek alternatives that are hypoallergenic and free from potential irritants. Fabric softener sheets often contain chemicals that may not be biodegradable or eco-friendly. Thus, the risks associated with Fabric softener sheet may drive down the acceptance rate, further hampering the Fabric softener sheet market growth.

Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

Market size for fabric softener sheet was valued at around USD 19.5 billion in 2022 and is estimated to reach USD 30 billion by the end of 2032.

Fragranced segment accounted for a market value of USD 13.6 billion in 2022 as the fragrance aspect enhances the overall laundry experience for consumers.

U.S. fabric softener sheet market accounted for a revenue of USD 4.2 billion in 2022 and is anticipated to expand on account of the growing population and improving lifestyles.

Procter & Gamble, Gain, Henkel AG & Co. KGaA, Purex, Church & Dwight Co., Inc., Colgate-Palmolive Company, Reckitt Benckiser Group plc, Seventh Generation Inc., Unilever, Kimberly-Clark Corporation, The Clorox Company, S. C. Johnson & Son, Inc., Ecover Belgium NV, among others.