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Eye Tracking Market Size

Report ID: GMI8696
Published Date: Mar 2024
Report Format: PDF

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Eye Tracking Market Size

Eye Tracking Market size was valued at USD 850 million in 2023 and is anticipated to grow at a CAGR of over 30.5% between 2024 and 2032. The growing research interest in eye tracking in natural environments reflects a broader shift towards studying human behavior and cognition in ecologically valid settings. By combining the precision of eye tracking technology with the complexity of real-world scenarios, researchers can gain deeper insights into visual attention, perception, and decision-making processes, ultimately advancing the understanding of human behavior in everyday life.

Eye Tracking Market

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For instance, in January 2024, Tobii launched UX Explore cloud platform, making eye-tracking-based mobile UX research more scalable. The latest product from Tobii, UX Explore, empowers user experience (UX) researchers to harness the power of eye tracking and measure user attention using only a smartphone. The new software-based platform uses deep learning eye tracking algorithms and allows studies to be conducted remotely, accessing users in their natural environment.

Eye Tracking Market Report Attributes
Report Attribute	Details
Base Year:	2023
Eye Tracking Market Size in 2023:	USD 850 Million
Forecast Period:	2024 - 2032
Forecast Period 2024 - 2032 CAGR:	30.5%
2032 Value Projection:	USD 8 Billion
Historical Data for:	2018 – 2023
No. of Pages:	220
Tables, Charts & Figures:	303
Segments covered:	Component, type, application, location
Growth Drivers:	Emergence of mobile eye tracking solutions Integration of Artificial Intelligence (AI) and Machine Learning (ML) Growing demand in eye tracking for automotive applications Growing research in eye tracking in natural environment Expanding applications in healthcare
Pitfalls & Challenges:	High Cost Complexity of implementation

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With the increasing use of smartphones and tablets, there is a growing demand for mobile eye tracking market. Mobile eye tracking technology allows researchers to study user behavior and interactions in real-world environments, providing insights into mobile app usability, advertising effectiveness, and consumer behavior on mobile devices. For instance, November 2021, Entropik Technologies Pvt. Ltd. announced the launch of the first multi-platform eye tracking technology that works on both web and mobile devices. Real-time analytics dashboards and visualization tools empower stakeholders to identify usability issues, make data-driven decisions, and optimize digital experiences on-the-fly.

Integrating eye tracking technology into existing products, applications, or research methodologies is a complex and time-consuming task owing to the various intricate components and calibration requirements. Developers and researchers frequently face challenges related to compatibility, integration, and data analysis, requiring specialized expertise and resources.

Authors: Suraj Gujar , Deeksha Vishwakarma

Frequently Asked Questions (FAQ) :

The market size of eye tracking reached USD 850 million in 2023 and is set to witness 30.5% CAGR between 2024 and 2032, led by growing research interest in eye tracking in natural environments.

The software segment is anticipated to grow at a CAGR of over 32% through 2032, favored by the increasing demand for advanced analytics.

Asia Pacific market is expected to maintain a robust CAGR of over 30% from 2024 to 2032, attributed to the region's rapid economic expansion, coupled with the rising industries like healthcare and education.

Tobii AB, Seeing Machines Ltd., SR Research Ltd., iMotions A/S, Gazepoint Research Inc., EyeTech Digital Systems, Inc. and EyeTracking, Inc.