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Eye Cream Market Trends

Report ID: GMI11561
Published Date: Sep 2024
Report Format: PDF

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Eye Cream Market Trends

The rise in social media users has greatly impacted the eye cream industry. Social media allows beauty influencers and skincare fans to share their tips and reviews, increasing awareness and demand for eye care products. Reviews and tutorials from users show real results and how to use the products, building trust. Popular hashtags and challenges highlight issues like dark circles or puffiness, driving interest in specific eye creams. Brands use social media for targeted marketing with engaging visuals and stories. Collaborations with influencers help introduce new products to large audiences, shaping consumer preferences and trends.

Consumer buying behavior in the eye cream market is influenced by several factors. Age and gender play a big role, with younger people looking for preventative solutions and older people seeking anti-aging benefits. Lifestyle choices, like the preference for cruelty-free and natural products, also impact decisions. Needs such as addressing dark circles or puffiness are often driven by social media trends and beauty influencer recommendations. Effective ingredients and attractive packaging influence product choices, while brand loyalty affects repeat purchases. Shopping behavior, whether online or in-store, and price sensitivity also shape consumer engagement. Satisfaction with product effectiveness after purchase leads to repeat buying or brand switching. Understanding these factors helps brands tailor their marketing strategies and products to meet consumer needs, boosting sales and customer loyalty.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The market size for eye cream is projected to grow at a CAGR of 6.6% between 2024 and 2032, reaching a market value of USD 8389 million by the end of 2032 from USD 4770 million in 2023.

The moisturizing eye cream segment led the market in 2023 with a 29.5% share and is anticipated to reach USD 2618 million by 2032 due to its ability to address common skin concerns like dryness and puffiness.

The Asia Pacific (APAC) region is leading the eye cream industry with a CAGR of 7.1% and is expected to reach USD 3456 million by 2032. Factors like the popularity of K-beauty and J-beauty routines, rising disposable incomes, and increased e-commerce access are driving growth.

Leading brands in the market include Amorepacific Corporation, The Estée Lauder Companies Inc., L'Oréal S.A., Johnson & Johnson, Shiseido Company, Limited, and Unilever PLC. These companies are known for their innovative formulations and diverse product offerings.