Exhibition Market Trends

Exhibition Market Trends

The rise of hybrid events is reshaping the industry, combining in-person and virtual elements to maximize reach and flexibility. This format allows for broader participation, accommodates diverse attendee preferences, and provides a more resilient model against disruptions, ensuring continued engagement and value delivery.
 

For instance, in November 2023, during the International Film Festival of India (IFFI), Google Arts & Culture presented a virtual display that highlighted the illustrious past of Hindi film. The exhibition used cutting-edge technology, including Google's Street View and AR, to provide an immersive experience.
 

Sustainability is becoming a major focus in the global exhibition market, with organizers increasingly implementing eco-friendly practices to reduce environmental impact. These efforts include minimizing waste, lowering carbon footprints, and promoting the use of green technologies and materials. Exhibitions are also adopting sustainable venue choices and transportation options.
 

This shift toward sustainability not only aligns with environmental goals but also attracts eco-conscious participants and stakeholders. By enhancing their commitment to social responsibility, organizers can create more appealing and ethically sound events, driving positive change within the industry.