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Exhibition Market Trends

  • Report ID: GMI10095
  • Published Date: Jul 2024
  • Report Format: PDF

Exhibition Market Trends

The rise of hybrid events is reshaping the industry, combining in-person and virtual elements to maximize reach and flexibility. This format allows for broader participation, accommodates diverse attendee preferences, and provides a more resilient model against disruptions, ensuring continued engagement and value delivery.
 

For instance, in November 2023, during the International Film Festival of India (IFFI), Google Arts & Culture presented a virtual display that highlighted the illustrious past of Hindi film. The exhibition used cutting-edge technology, including Google's Street View and AR, to provide an immersive experience.
 

Sustainability is becoming a major focus in the global exhibition market, with organizers increasingly implementing eco-friendly practices to reduce environmental impact. These efforts include minimizing waste, lowering carbon footprints, and promoting the use of green technologies and materials. Exhibitions are also adopting sustainable venue choices and transportation options.
 

This shift toward sustainability not only aligns with environmental goals but also attracts eco-conscious participants and stakeholders. By enhancing their commitment to social responsibility, organizers can create more appealing and ethically sound events, driving positive change within the industry.

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of exhibition reached USD 39.4 billion in 2023 and is set to witness 7% CAGR between 2024 and 2032, due to ization along with increasing cross-border business interactions for facilitating business relationships and partnerships.

The large enterprise segment in the exhibition industry held 73% revenue share in 2023, owing to investments in customized exhibition experiences with interactive technologies and immersive displays for enhancing brand visibility and attracting key partnerships.

North America market accounted for 35% revenue share in 2023, driven by a shift towards hybrid formats blending physical and virtual elements, enhancing audience engagement, flexibility, and accessibility for local and participants.

Reed Exhibitions, Informa PLC, Messe Frankfurt, Messe D

Exhibition Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 20
  • Tables & Figures: 300
  • Countries covered: 25
  • Pages: 250
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