Home > Professional Services > Exhibition Market

Exhibition Market Size

Report ID: GMI10095
Published Date: Jul 2024
Report Format: PDF

Download Free Sample

Exhibition Market Size

Exhibition Market size was valued at USD 39.4 billion in 2023 and is estimated to register a CAGR of over 7% between 2024 and 2032. The integration of Augmented Reality (AR) and Virtual Reality (VR) technologies is transforming attendee experiences, offering immersive product demonstrations and virtual tours. These innovations enhance engagement, expand reach, and provide valuable data insights for exhibitors and organizers alike.

To get key market trends

Download Free Sample

For instance, in December 2023, Tomorrowland launched "The Great Library of Tomorrow," an immersive VR audiovisual exhibition in Barcelona. This was developed in collaboration with Xtended Reality Music Hub and incorporated Blanco y Negro Music and Layers of Reality, inviting visitors into various realms of the Tomorrowland universe. Attendees can explore VR experiences such as the Realm of Melodia and the World of the Great Tree.

Exhibition Market Report Attributes
Report Attribute	Details
Base Year:	2023
Exhibition Market Size in 2023:	USD 39.4 Billion
Forecast Period:	2024-2032
Forecast Period 2024-2032 CAGR:	7%
2032 Value Projection:	USD 69 Billion
Historical Data for:	2021-2023
No. of Pages:	250
Tables, Charts & Figures:	300
Segments covered:	Type, Enterprise Size, Industry
Growth Drivers:	Globalization increasing cross-border business interactions Enhanced digital and virtual event capabilities Facilitating business relationships and partnerships Economic benefits for host cities and local businesses Innovation showcases driving industry trends and developments
Pitfalls & Challenges:	Risk of reduced attendance due to geopolitical tensions Vulnerability to economic downturns and recessions

Learn more about the key segments shaping this market

Download Free Sample

Globalization fosters increased cross-border business interactions, enabling companies to reach international markets more effectively. Exhibitions provide a crucial platform for showcasing products & services to a audience as businesses seek new opportunities and partnerships beyond their domestic borders. This heightened exposure not only facilitates the exchange of ideas and innovations but also encourages collaborations that drive industry growth. Consequently, the demand for international trade shows and expos continues to rise, supporting economic integration and expansion.

Geopolitical tensions can significantly impact event attendance, as international participants may face travel restrictions, visa complications, or safety concerns. These challenges deter potential exhibitors and attendees, reducing overall participation and diminishing the event's effectiveness. Additionally, heightened political instability can lead to uncertainty and reluctance from businesses to invest in international exhibitions. The resulting decline in attendance and engagement can adversely affect the event's success, limiting networking opportunities and the potential for new business partnerships.

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of exhibition reached USD 39.4 billion in 2023 and is set to witness 7% CAGR between 2024 and 2032, due to ization along with increasing cross-border business interactions for facilitating business relationships and partnerships.

The large enterprise segment in the exhibition industry held 73% revenue share in 2023, owing to investments in customized exhibition experiences with interactive technologies and immersive displays for enhancing brand visibility and attracting key partnerships.

North America market accounted for 35% revenue share in 2023, driven by a shift towards hybrid formats blending physical and virtual elements, enhancing audience engagement, flexibility, and accessibility for local and participants.

Reed Exhibitions, Informa PLC, Messe Frankfurt, Messe Düsseldorf, Fiera Milano, Emerald Expositions Events, Inc., and Koelnmesse GmbH, among others.