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Exhibition Market Size
- Report ID: GMI10095
- Published Date: Jul 2024
- Report Format: PDF
Exhibition Market Size
Exhibition Market size was valued at USD 39.4 billion in 2023 and is estimated to register a CAGR of over 7% between 2024 and 2032. The integration of Augmented Reality (AR) and Virtual Reality (VR) technologies is transforming attendee experiences, offering immersive product demonstrations and virtual tours. These innovations enhance engagement, expand reach, and provide valuable data insights for exhibitors and organizers alike.
For instance, in December 2023, Tomorrowland launched "The Great Library of Tomorrow," an immersive VR audiovisual exhibition in Barcelona. This was developed in collaboration with Xtended Reality Music Hub and incorporated Blanco y Negro Music and Layers of Reality, inviting visitors into various realms of the Tomorrowland universe. Attendees can explore VR experiences such as the Realm of Melodia and the World of the Great Tree.
| Report Attribute | Details |
|---|---|
| Base Year: | 2023 |
| Exhibition Market Size in 2023: | USD 39.4 Billion |
| Forecast Period: | 2024-2032 |
| Forecast Period 2024-2032 CAGR: | 7% |
| 2032 Value Projection: | USD 69 Billion |
| Historical Data for: | 2021-2023 |
| No. of Pages: | 250 |
| Tables, Charts & Figures: | 300 |
| Segments covered: | Type, Enterprise Size, Industry |
| Growth Drivers: |
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| Pitfalls & Challenges: |
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Globalization fosters increased cross-border business interactions, enabling companies to reach international markets more effectively. Exhibitions provide a crucial platform for showcasing products & services to a audience as businesses seek new opportunities and partnerships beyond their domestic borders. This heightened exposure not only facilitates the exchange of ideas and innovations but also encourages collaborations that drive industry growth. Consequently, the demand for international trade shows and expos continues to rise, supporting economic integration and expansion.
Geopolitical tensions can significantly impact event attendance, as international participants may face travel restrictions, visa complications, or safety concerns. These challenges deter potential exhibitors and attendees, reducing overall participation and diminishing the event's effectiveness. Additionally, heightened political instability can lead to uncertainty and reluctance from businesses to invest in international exhibitions. The resulting decline in attendance and engagement can adversely affect the event's success, limiting networking opportunities and the potential for new business partnerships.
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Exhibition Market Scope
