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Exhibition Market Share

Report ID: GMI10095
Published Date: Jul 2024
Report Format: PDF

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Exhibition Market Share

Reed Exhibitions, Informa PLC, and Messe Frankfurt hold a significant market share of 8% in exhibition industry. The market is characterized by intense competition among diverse players, ranging from large-scale event organizers to niche specialists. Key factors influencing competition include innovation in event formats, technological integration such as virtual and hybrid solutions, and strategic partnerships with industry stakeholders. Companies vie to differentiate through unique attendee experiences, effective marketing strategies, and the ability to cater to specific industry demands.

Market leaders often leverage extensive networks, reach, and comprehensive service offerings to maintain competitive advantage. Emerging players focus on niche markets or emerging technologies, aiming to disrupt traditional models and capture new segments within the dynamic exhibition industry.

Exhibition Market Companies

Major players operating in the exhibition industry are:

Reed Exhibitions
Informa PLC
Messe Frankfurt
Messe Düsseldorf
Fiera Milano
Emerald Expositions Events, Inc.
Koelnmesse GmbH

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of exhibition reached USD 39.4 billion in 2023 and is set to witness 7% CAGR between 2024 and 2032, due to ization along with increasing cross-border business interactions for facilitating business relationships and partnerships.

The large enterprise segment in the exhibition industry held 73% revenue share in 2023, owing to investments in customized exhibition experiences with interactive technologies and immersive displays for enhancing brand visibility and attracting key partnerships.

North America market accounted for 35% revenue share in 2023, driven by a shift towards hybrid formats blending physical and virtual elements, enhancing audience engagement, flexibility, and accessibility for local and participants.

Reed Exhibitions, Informa PLC, Messe Frankfurt, Messe Düsseldorf, Fiera Milano, Emerald Expositions Events, Inc., and Koelnmesse GmbH, among others.