Event Management Software Market Analysis

Event Management Software Market Analysis

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Based on component, the software segment held over 65% of the market share in 2023. Firstly, the increasing adoption of cloud-based solutions, which offer flexibility, scalability, and cost-effectiveness for event organizers. Secondly, the demand for integrated platforms that streamline various aspects of event planning including registration, ticketing, marketing & analytics, driving investments in comprehensive event management software suites. Additionally, the growing popularity of virtual and hybrid events is pushing the development of software solutions tailored to these formats. Various organizations are collaborating to foster innovation in the event management software market.
 

For instance, in August 2023, Tripleseat, a leading innovator in cloud-based event management software for the hospitality industry, acquired Attendease, a world-class meeting & event software for enterprise and corporate event planners. This acquisition allows Tripleseat to enhance its capabilities including attendee engagement, event planning, and analytics, catering to the diverse needs of larger & more complex events. Such initiatives strengthen the competitive landscape of event management software, fostering innovation and improving options for event planners, which in turn, can stimulate the overall market growth.
 

Based on application, the event organizers & planners segment recorded 40% of the event management software market share in 2023. With the increasing complexity of events and the demand for seamless planning & execution, event organizers and planners require efficient tools to streamline their operations. Event management software offers various features, such as attendee registration, ticketing, scheduling, and marketing automation, catering specifically to their needs. As events continue to diversify and expand, the demand for software that simplifies event planning and management is on the rise, driving growth in this segment.
 

For instance, in August 2023, EventMobi, an industry-leading event management software provider, acquired Run the World. By joining forces, EventMobi can now offer a more robust & diverse platform that seamlessly integrates virtual event capabilities. This empowers event planners and organizers to adapt to the evolving landscape of events, catering to both remote & in-person attendees. The consolidation of expertise and resources strengthens the market's ability to provide comprehensive solutions for modern event needs, accelerating the adoption of remote & hybrid event management software worldwide.
 

The North America event management software market accounted for 42% of the revenue share in 2023. The region has a thriving event industry, hosting a wide range of events from corporate conferences to music festivals and trade shows. With the increasing scale and complexity of these events, there is a growing need for advanced event management solutions that can streamline planning, enhance attendee engagement, and provide valuable insights. North America is at the forefront of technological innovation, and businesses in the region are keen to adopt digital tools to improve efficiency.
 

Event management software offers automation, analytics, and real-time communication features that appeal to event organizers & planners. The impact of the COVID-19 pandemic has accelerated the shift toward virtual and hybrid events, further driving the demand for event management software. North American companies are investing in digital event solutions to adapt to changing event formats and ensure continuity. The region's robust economy and strong presence of major event management software providers contribute to market growth.