Event Management Software Market Size - By Component (Software, Services), Deployment Mode (On-premises, Cloud), Enterprise size (SME, Large Enterprises), Application (Event Organizers & Planners, Education, Corporate, Government) & Forecast, 2024 – 2032

Event Management Software Market Size

Event Management Software Market size was valued at USD 7.6 billion in 2023 and is projected to register a CAGR of over 13% between 2024 and 2032. Integrating event management software with Customer Relationship Management (CRM) systems is a crucial and growing factor. This integration enhances the efficiency of event planning by allowing event organizers to seamlessly manage attendee data, engagement, and communication.
 

By connecting with CRM systems, event software can automate attendee registration, track interactions, and personalize communication. It streamlines lead generation, nurtures relationships, and improves post-event follow-ups. This integration also offers valuable insights into attendee behavior and preferences, facilitating data-driven decision-making for future events. In essence, CRM integration maximizes the effectiveness of event management software, making it an indispensable feature for event planners and organizers.
 

The rise in remote and hybrid events has become a significant factor propelling the event management software market. With the changing landscape due to factors such as the COVID-19 pandemic, organizations are embracing virtual and hybrid formats. Event management software plays a pivotal role in facilitating these events by offering features for online registration, livestreaming, audience engagement, and analytics. This shift toward remote & hybrid events has expanded the market's scope as businesses seek software solutions to adapt to and thrive in the new event landscape.
 

The high initial cost is a challenge in the event management software market. Implementing a comprehensive event management solution often requires significant upfront investments in software licenses, hardware, and personnel training. Small- & mid-sized businesses with a limited budget may find it difficult to adopt such systems. Additionally, customization and integration costs can escalate expenses. Overcoming this challenge may involve exploring cost-effective alternatives, cloud-based solutions, or seeking flexible pricing models to make event management software more accessible to a wider range of businesses.
 

COVID-19 Impact

The COVID-19 pandemic positively impacted the event management software market. While it initially disrupted the industry with cancellations and social distancing measures, it accelerated the adoption of virtual & hybrid events. Event management software played a pivotal role in enabling these digital experiences, from registration and ticketing to virtual networking and content delivery. This shift toward digital events and the need for innovative solutions to manage them resulted in the increased demand for event management software, spurring innovation and growth in the industry.
 

Event Management Software Market Trends

The increasing demand for digitization in event planning and management processes is a significant factor fueling the event management software industry. As businesses & organizations prioritize efficiency and engagement, they seek comprehensive digital solutions to streamline event operations. Event management software offers a centralized platform for tasks such as attendee registration, ticketing, marketing, and analytics.
 

Digitization enhances accessibility, making event planning more convenient for organizers and attendees alike. It enables real-time updates, mobile app integrations, and virtual event capabilities, catering to the evolving needs of modern events. Moreover, data-driven insights derived from digitized processes enable organizers to optimize event strategies, improve attendee experiences, and achieve better returns on investment. This growing trend toward digitization is fostering innovation in the market, driving its continued growth.
 

The trend of AI-powered networking in the event management software market is transforming how attendees connect and interact during events. AI algorithms analyze attendee profiles, preferences, and behavior to intelligently match participants with relevant contacts, fostering meaningful connections. Attendees receive personalized recommendations for networking, sessions, and exhibitors, optimizing their event experience. This trend enhances attendee satisfaction and helps event organizers deliver more value to participants. AI-driven networking is becoming a crucial feature in event management software, driving engagement and making events more productive & enjoyable for all involved.
 

Event Management Software Market Analysis

Based on component, the software segment held over 65% of the market share in 2023. Firstly, the increasing adoption of cloud-based solutions, which offer flexibility, scalability, and cost-effectiveness for event organizers. Secondly, the demand for integrated platforms that streamline various aspects of event planning including registration, ticketing, marketing & analytics, driving investments in comprehensive event management software suites. Additionally, the growing popularity of virtual and hybrid events is pushing the development of software solutions tailored to these formats. Various organizations are collaborating to foster innovation in the event management software market.
 

For instance, in August 2023, Tripleseat, a leading innovator in cloud-based event management software for the hospitality industry, acquired Attendease, a world-class meeting & event software for enterprise and corporate event planners. This acquisition allows Tripleseat to enhance its capabilities including attendee engagement, event planning, and analytics, catering to the diverse needs of larger & more complex events. Such initiatives strengthen the competitive landscape of event management software, fostering innovation and improving options for event planners, which in turn, can stimulate the overall market growth.
 

Based on application, the event organizers & planners segment recorded 40% of the event management software market share in 2023. With the increasing complexity of events and the demand for seamless planning & execution, event organizers and planners require efficient tools to streamline their operations. Event management software offers various features, such as attendee registration, ticketing, scheduling, and marketing automation, catering specifically to their needs. As events continue to diversify and expand, the demand for software that simplifies event planning and management is on the rise, driving growth in this segment.
 

For instance, in August 2023, EventMobi, an industry-leading event management software provider, acquired Run the World. By joining forces, EventMobi can now offer a more robust & diverse platform that seamlessly integrates virtual event capabilities. This empowers event planners and organizers to adapt to the evolving landscape of events, catering to both remote & in-person attendees. The consolidation of expertise and resources strengthens the market's ability to provide comprehensive solutions for modern event needs, accelerating the adoption of remote & hybrid event management software worldwide.
 

The North America event management software market accounted for 42% of the revenue share in 2023. The region has a thriving event industry, hosting a wide range of events from corporate conferences to music festivals and trade shows. With the increasing scale and complexity of these events, there is a growing need for advanced event management solutions that can streamline planning, enhance attendee engagement, and provide valuable insights. North America is at the forefront of technological innovation, and businesses in the region are keen to adopt digital tools to improve efficiency.
 

Event management software offers automation, analytics, and real-time communication features that appeal to event organizers & planners. The impact of the COVID-19 pandemic has accelerated the shift toward virtual and hybrid events, further driving the demand for event management software. North American companies are investing in digital event solutions to adapt to changing event formats and ensure continuity. The region's robust economy and strong presence of major event management software providers contribute to market growth.
 

Event Management Software Market Share

Major companies operating in the event management software industry are:

• EMS Software LLC
• Whova
• Active Network LLC
• Zoho Corporation Pvt. Ltd
• Hopin

These companies are focused on strategic partnerships, new product launches, and commercialization efforts for market expansion. They are also heavily investing in research to introduce innovative products and garner maximum market revenue.
 

Event Management Software Industry News

• In January 2023, Qgiv released event management software for nonprofits, particularly in its cost-effective Starter package, eliminating the financial barrier for organizations looking to host events and manage registrations. This move is expected to stimulate increased adoption of event management software among nonprofits, expanding the user base and market reach for such solutions. They promote efficiency and effectiveness in event planning, benefiting the broader event management software industry by encouraging more organizations to embrace digital event management tools.
   

The event management software market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2018 to 2032, for the following segments:

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Market, By Component

• Software
• Event Planning
• Event Marketing
• Venue & Ticket Management
• Analytics and Reporting
• Others 
• Services
• Professional Services
  • Consulting
  • Deployment & Integration
  • Support and Maintenance
• Managed Services

Market, By Deployment Mode

• Cloud
• On-premises

Market, By Enterprise size

• SME
• Large enterprises

Market, By Application

• Event organizers & planners
• Corporate
• Government
• Education
• Others

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • South Africa
  • UAE
  • Saudi Arabia