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In 2023, dominant market players, including adidas AG, puma SE, kappa S.P. A fila s.p.and lotto sport Italia S.p.a A the top companies collectively hold a substantial 5-10% market share. These industry leaders are actively engaged in strategic initiatives such as mergers & acquisitions, facility expansions, and partnerships to broaden their product portfolios, reach a wider customer base, and strengthen their market presence. These companies continuously invest in research and development to improve their sportswear, allowing them to stay ahead of the competition.
Major players operating in the Europe sportswear industry include: