Europe Sportswear Market - By Product Type (Apparel, Footwear, Accessories), By Price range (Low, medium, High), By Consumer group (Men, women, Unisex) By Distribution Channel (Online, offline), Forecast 2024 -2032

Europe Sportswear Market Size

Europe Sportswear Market size was valued at USD 85.1 billion in 2023 and is anticipated to register a CAGR of over 5.9% between 2024 and 2032. Growing awareness of health and wellness is a key driver fueling the growth of the sportswear market in Europe. According to the European Commission, over 60% of Europeans consumers engage in physical activity at least once a week, reflecting a significant shift towards active lifestyles.

The European sportswear market is growing, driven by a focus on fitness and active living. This spans all age groups, from millennials to seniors, integrating exercise into their routines. Athleisure wear, combining functionality and style, is gaining traction for its versatility. Influencers and health advocates are boosting this trend by endorsing brands that reflect their values. Innovations in fabric technology and sustainable manufacturing are meeting consumer demands for performance and eco-friendliness. Consequently, the European sportswear market is on a robust growth path, fueled by health consciousness and the mainstreaming of fitness.
 

In the European sportswear market, intense competition arises due to the presence of global and local brands vying with similar offerings. Challenges encompass brand differentiation, balancing price competitiveness with profitability, nurturing consumer loyalty in a saturated market, tracking rapidly evolving fashion trends, tackling sustainability issues, and leveraging digital channels for marketing and sales. Success hinges on relentless innovation, precise brand positioning, and agile responses to shifting consumer demands and market forces.
 

Europe Sportswear Market Trends

The Europe sportswear industry has experienced significant growth of athleisure wear in recent years. This trend blends athletic wear with casual attire, ensuring garments are as suitable for a workout as they are for everyday wear. With a focus on comfort, athleisure pieces feature stretchy, breathable fabrics that allow for easy movement, all while exposing new designs. Athleisure stands out for its versatility, allowing consumers to seamlessly move from the gym to social gatherings, all while prioritizing both comfort and style. For instance, Nike introduced its "Yoga Luxe" collection, which combines high-performance materials with sleek, stylish designs. And adidas launched the "Athleisure Essentials" line, focusing on versatile pieces that can be worn both in and out of the gym.
 

Europe Sportswear Market Analysis

Based on product type, the market is divided into apparel, footwear and accessories. In 2023 the footwear segment accounted for a revenue of USD 38.38 billion and is expected to reach 65.89 billion by 20232. This growth is primarily driven by the rising popularity of sneakers and athletic shoes, preferred for their comfort and versatility across activities like gym workouts, running, and casual wear.
 

Footwear brands are increasingly focusing on enhancing consumer comfort through innovations like softer cushioning, lightweight materials, and sport-specific designs. The surge in athleisure wear has further increased demand, with consumers now seeking footwear that seamlessly transitions from workouts to everyday wear, all while staying fashion-forward. This trend is notably boosting the demand for performance-oriented footwear in Europe's sportswear market.
 

For instance, Nike unveiled the Air Zoom Alpha Fly NEXT% 2, tailored for marathon runners with superior cushioning and energy return. In a similar vein, Puma's Nitro Fast-R, equipped with a carbon fiber plate, targets sprinters, emphasizing enhanced propulsion. These product launches highlight major brands' dedication to improve performance and style, aligning with the evolving tastes of their customer base.
 

Based on consumer group, the Europe sportswear market is categorized into men, women and unisex. In 2023 the women consumers segment has accounted market share of 49% and is anticipated to grow at a CAGR of 6.2%. Increased participation in sports and fitness, heightened health awareness, and the evolution of sportswear into a fashion statement have driven this growth. Brands have targeted women with specific marketing strategies and product lines, while social media and celebrity endorsements have further influenced consumer preferences. These factors have made women the primary drivers of growth in the European sportswear market.
 

Europe region accounted for a revenue of USD 85.15 billion in the year 2023 and is anticipated to grow at a CAGR of 5.9% during the forecasted time period. Rising health consciousness and a focus on active lifestyles have broadened the market's scope. Sportswear, once confined to athletic settings, now seamlessly transitions into everyday fashion, embodying both functionality and style. This evolution towards athleisure mirrors a larger trend, where consumer preferences align at the intersection of comfort, performance, and fashion.
 

The UK sportswear market accounted for a revenue of USD 16.43 billion in the year 2023 and is anticipated to grow at a CAGR of 6.5% during the forecasted time period. With a robust consumer base and a diverse retail landscape, Consumers in UK have a strong correspondence for sportswear. This inclination is driven by trends focusing on health and fitness, along with the blending of athletic wear with casual fashion. The resulting demand has created a dynamic market, catering to a spectrum of preferences, ranging from performance-driven apparel to trendy leisurewear. The UK's dual role as a significant consumer and a pivotal sportswear retail hub not only influences trends but also spearheads innovations across the broader Europe sportswear landscape.
 

France accounted for a revenue of USD 12.59 billion and is anticipated to grow at a CAGR of 6.3% during the forecasted period in the Europe sportswear market, blending cutting-edge fashion with a strong emphasis on athletic performance. French consumers prioritize sportswear that seamlessly marries functionality with style, mirroring a lifestyle that values both fitness and fashion. Domestic brands like Lacoste and Decathlon, alongside global giants such as Adidas and Nike, are lauded for their forward-thinking designs, catering to a diverse range of sports and urban fashion. France's impact transcends its borders, influencing European sportswear trends with its unique mix of tradition, innovation, and a deep understanding of consumer preferences.
 

Europe Sportswear Market Share

In 2023, dominant market players, including adidas AG, puma SE, kappa S.P. A fila s.p.and lotto sport Italia S.p.a A the top companies collectively hold a substantial 5-10% market share. These industry leaders are actively engaged in strategic initiatives such as mergers & acquisitions, facility expansions, and partnerships to broaden their product portfolios, reach a wider customer base, and strengthen their market presence. These companies continuously invest in research and development to improve their sportswear, allowing them to stay ahead of the competition.
 

Europe Sportswear Market Companies

Major players operating in the Europe sportswear industry include:

• Adidas AG
• ASICS Corporation
• Errea Sport S.p.A.
• Fila S.p.A.
• Hummel International Sport & Leisure A/S
• Kappa S.p.A.
• Le Coq Sportif S.A.S.
• Lotto Sport Italia S.p.A.
• New Balance Athletics, Inc.
• Nike, Inc.
• Puma SE
• Reebok International Ltd.
• Salomon S.A.
• Uhlsport GmbH
• Under Armour, Inc.
   

Europe Sportswear Industry News

• In July 2024, Kappa France unveiled the Stade Malherbe Caen Kombat™ Away jersey for the 2024-2025 football season on social media.
   
• In January 2024, the brand made a strategic move by enlisting Lev Tanju, the visionary behind the skate wear label Palace, to spearhead the creative direction of fila+. This new line not only pays homage to Fila's rich archives but also reimagines timeless designs. The collection marries artisanal craftsmanship with an authentic touch, catering to contemporary tastes and everyday wear.
   
• In April 2024, PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do” with the objective to strengthen PUMA’s positioning as the Fastest Sports Brand in the world. The campaign conveys the brand’s unique connection with speed and invites everyone.
   

The Europe sportswear market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032, for the following segments:

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Market, by product type, (USD Billion; Million Units)

• Apparel
• Footwear
• Accessories

Market, by Price range, (USD Billion; Million Units)

• Low
• Medium
• High

Market, by Consumer Group, (USD Billion; Million Units)

• Men
• Women
• Unisex

Market, by Distribution channel, (USD Billion; Million Units)

• Online
  • E-commerce
  • Company website
• Offline
  • Department Stores
  • Specialty Stores
  • Other retail outlets

The above information is provided for the following countries:

• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe