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The smart water meter market in Europe is experiencing notable trends driven by increasing environmental awareness, regulatory requirements for efficient water management, and technological advancements. Governments and utilities across the region are prioritizing the adoption of smart water meters to enhance water conservation efforts, reduce non-revenue water losses, and improve operational efficiency. Government directives and nationwide rollouts play a pivotal role in driving the deployment of smart metering systems across the Europe. An illustrative example is the UK-based Affinity Water, which launched the 'AMP7' initiative in 2020. This five-year program aims to implement advanced water metering systems nationwide, with completion expected by 2025, highlighting the proactive efforts of policymakers and utilities to enhance water management through extensive smart meter installations.