Europe Printer and Printing Consumable Market - By Product {Printers (Inkjet Printers, Laser Printers, Others), Consumables (Paper, Cartridges, Ink, Toner and Others)}, By Price (Low, Medium, High), By End User, By Distribution Channel, Forecast 2024 – 2032

Europe Printer and Printing Consumable Market Size

Europe Printer and Printing Consumable Market size was valued at USD 10.4 billion in 2023 and is anticipated to register a CAGR of 4.6% between 2024 and 2032. The market is rapidly evolving, driven by the stringent emissions regulations, the increasing demand for fuel-efficient vehicles and growing demand for electric vehicles.  
 

One major driver is the increasing adoption of digital printing technologies across various industries, including packaging, textiles, and advertising. These advanced printing methods offer greater flexibility, customization, and cost-effectiveness for businesses, leading to higher demand for both printers and associated consumables.
 

Additionally, the rise of e-commerce and online retail has boosted the need for packaging and labeling solutions, further driving the market's expansion. With the growing popularity of online shopping, there has been a surge in the demand for shipping labels, invoices, and other printed materials. There’s a growing demand for high-quality printed materials which propels the market growth. Moreover, the shift towards sustainable and eco-friendly printing practices has led to the development of new, environmentally conscious consumables, attracting environmentally aware consumers and businesses as well. These factors, combined with ongoing technological advancements in the printing industry, are contributing to the steady growth of the printing and printing consumables market in Europe.
 

One of the challenges in the market is the ongoing digital transformation across industries, which has led to a decrease in traditional paper-based printing. As more businesses and individuals shift towards digital documentation and communication, the demand for conventional printing solutions has been impacted. Additionally, the printing industry faces pressure to adopt more sustainable practices. As compliance with environmental regulations gets strict, there is increased inclination towards reducing waste, and using eco-friendly materials which can increase operational costs.
 

Europe Printer and Printing Consumable Market Trends

One prominent trend is the growing adoption of 3D printing technologies across various sectors, including manufacturing, healthcare, and education. This trend is driving demand for specialized 3D printing materials and equipment, for market growth and innovation. Additionally, there's an increasing focus on sustainable printing practices, with a rise in eco-friendly inks, recycled papers, and energy-efficient printers. Many companies are developing biodegradable and recyclable consumables to meet the growing consumer demand for environmentally responsible products.
 

Another important trend is the integration of smart technologies in printing solutions. Internet of Things (IoT) enabled printers, cloud printing services, and advanced data analytics are becoming more prevalent, offering enhanced efficiency and connectivity for businesses. These smart printing solutions allow for better resource management, predictive maintenance, and improved workflow integration.
 

Europe Printer and Printing Consumable Market Analysis

Based on products, the market is segmented into printers and printing consumables. printers include inkjet printers, laser printers and others. Whereas, printing consumables are further segmented into paper, cartridges, ink, toner and others. The printing consumable segment dominated the market in 2023, generating a revenue exceeding USD 8.5 billion, and is expected to reach USD 12.8 billion by 2032. The booming e-commerce sector has increased demand for printed packaging materials, as traditional marketing still relies heavily on printed media.
 

Also, the trend towards product customization and personalization has led to shorter run printing jobs, increasing consumable usage. Despite the ongoing digitalization, many offices and homes continue to require printed documents, maintaining a steady demand. Additionally, the pursuit of higher print quality often uses more ink or toner consumption. These factors combined contribute to the ongoing growth in the use of printing consumables across Europe.
 

Based on price, the Europe printer and printing consumable market is classified into low, medium and high priced. The printers and printing consumables which are medium priced dominated the market in 2023, with revenue exceeding USD 5.9 billion, and is expected to reach USD 9 billion by 2032. These products offer a balance between cost-effectiveness and quality, making them attractive to small and medium-sized businesses as well as home users. Technological advancements have enhanced the capabilities of mid-range printers, by narrowing the gap with high-end models. Also, the rise of remote work and home-based businesses has increased demand for reliable, affordable printing solutions.
 

Germany emerged as the dominant country in the European region, generating a substantial revenue of USD 2.8 billion, and is expected to reach USD 4.4 billion by 2032. This can be attributed to the fact that Germany has Europe's largest economy, according to Eurostat, Germany had a GDP of around USD 3.8 trillion. Also, Germany has a high concentration of businesses, from small enterprises to large corporations, all requiring printing services. The country's well-developed packaging and labeling industry, crucial for its export-oriented economy, further boosts the demand for printing equipment and consumables.  
 

Germany led the Europe printer and printing consumable market with revenue of around USD 2.8 billion in 2023 and is growing at a CAGR of 5.1% from 2024 to 2032. Germany has a strong emphasis on innovation and technology adoption which contributes to a higher uptake of advanced printing solutions. The country's strong focus on education and research also sustains demand in academic and scientific sectors. Germany's central location in Europe makes it a hub for logistics and distribution, increasing the need for printing in areas like shipping labels and documentation.
 

On the other hand, France led the Europe printer and printing consumable market growing at a CAGR of 4.8% for the forecast period of 2024 to 2032. This growth can be attributed to the France's strong focus on design, fashion, and luxury goods industries contributes significantly to the demand for high-quality printing. These sectors often require premium printing services for marketing materials, lookbooks, and packaging, driving the consumption of both printers and consumables.
 

Europe Printer and Printing Consumable Market Share

The market is fragmented, with prominent players, such as HP Inc., Canon Inc., Epson Europe B.V., Fujifilm Europe GmbH and Xerox Corporation, holding a market share of 35-40%. These companies dominate the market due to their extensive research and development capabilities, adoption of emerging technologies, strong global distribution networks, and strategic partnerships within the printing industry.
 

Europe Printer and Printing Consumable Market Companies

Major players operating in the Europe printer and printing consumable industry include:

• Brother International Europe Ltd.
• Canon Inc.
• Dell Technologies
• Epson Europe B.V.
• Fujifilm Europe GmbH
• HP Inc.
• Konica Minolta Business Solutions Europe GmbH
• Kyocera Document Solutions Europe B.V.
• Lexmark International Technology S.A.
• OKI Europe Ltd.
• Ricoh Europe PLC
• Samsung Electronics Europe
• Sharp Electronics Europe
• Toshiba TEC Europe
• Xerox Corporation
   

Europe Printer and Printing Consumable Market News

• In September 2023, HP launched a new subscription-based printing service for small and medium-sized businesses in several European countries. This service, which included printers and automatic ink or toner replenishment, was designed to simplify printing management for businesses and provide more predictable costs.
   
• In June 2022, Canon announced the expansion of its line of remanufactured toner cartridges in Europe. This move was part of their sustainability initiative, aiming to reduce waste and promote a circular economy in the printing industry.
   
• In February 2021, Epson introduced a new line of heat-free inkjet printers for the European market, emphasizing their lower energy consumption compared to laser printers.
   

The Europe printer and printing consumable market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032, for the following segments:

Click here to Buy Section of this Report

Market, By Product Type

• Printers
  •  Inkjet printers
  • Laser Printers
  • Others (Thermal, 3D, etc.)
• Consumables
  •  Paper
  • Cartridges
  •  Ink
  • Toner
  • Others

Market, By Price

• Low
• Medium
• High

Market, By End Users

• Individual
• Commercial
  • Coprorate
  • Education Institutes
  • Media & Publication Houses
  • Printing Centers & Stationary
  • Others (Healthcare, Retail, etc.)
  • Goventment Agencies
• Industrial

Market, By Distribution Channel

• Online
• Offline

The above information is provided for the following countries:

• Germany
• UK
• France
• Italy
• Spain
• Norway
• Poland
• Russia
• Rest of Europe