Europe Printer and Printing Consumables Market Size - By Product, By Price, By End Use, By Distribution Channel, Forecast, 2025 - 2034

Europe Printer and Printing Consumables Market Size

The Europe printer and printing consumables market was estimated at USD 10.8 billion in 2024. The market is expected to grow from USD 11.3 billion in 2025 to USD 16.2 billion in 2034, at a CAGR of 4.1%.
 

There is noticeable transformation happening on the market because of higher emission regulations, the surge in demand for sporting cars, and the elevating trend of electric cars. These elements are cultivating new ideas and innovations while making some industries restructures to comply with new consumer expectations and regulations. Digitally customized printing is gaining traction in the packaging, textile, and advertisement industries. These technologies enable companies to personalize their offerings, streamline processes, and cut expenditures. Consequently, there is an increasing supply of printers and their consumables.
 

The increase of e-commerce during recent years has raised the need for packaging and labeling solutions. With practically all consumers practicing online shopping, the need for shipping labels, invoices, and other printed materials has grown dramatically. These changes have considerably assisted in the growth of the printing and consumables industry. Moreover, the changes toward sustainability and eco-friendly printing processes have enabled the creation of green consumables.
 

For instance, the European printing industry marks the past 3 years with a greater adoption rate of sustainable printing materials. It has been estimated to reach 15%, which shows that more companies and consumers are shifting toward more environmentally friendly options. All these factors together with continuous improvement of printing technology is likely to lead to high growth rates of the European printing and consumables market in the next few years. This will capture attention from many industry players, adaption of technology and implementation of AI, which will propel the market growth exponentially.
 

Europe Printer and Printing Consumables Market Trends

• One notable pattern is the increasing use of 3D printing technology in industries such as manufacturing, healthcare, and education. This trend increases the need for specialized 3D printing materials and equipment, as well as business innovations. Furthermore, there is greater emphasis toward green printing with increases in the use of eco-friendly inks, recycled papers, and energy-saving printers. To fulfill the customer’s desire for green products, numerous businesses are now producing consumables that are both recyclable and biodegradable.
   
• Another crucial development is the use of smart appliances within the scope of printing services. The improved productivity of businesses and their cooperation because of the use of IoT printers, cloud printing, and other advanced services is encouraging. The implementation of smart printing technologies leads to more effective resource utilization, precise predictive maintenance, and better integration of business processes.
   

Europe Printer and Printing Consumables Market Analysis

• The Europe printer and printing consumables market by product type is segmented into printers include inkjet printers, laser printers and others such as thermal, 3d, etc., whereas printing consumables are further segmented into paper, cartridges, ink, toner and others.
   
• Printing consumables held the dominant market of USD 8.9 billion in 2024 and is expected to reach USD 13.4 billion by 2034.
   
• The increasing use of online commerce has elevated the need for printed packaging materials since marketing now still depends on the printed media. Furthermore, the movement towards customization and personalization of products has resulted in greater use of low-volume consumable printers.
   
• Even in the face of increasing digitization, there is still a need for printed documents in many homes and offices, which keeps demand steady. Also, more frequent printer consumables replacement is due to low-cost printing policies aimed at achieving higher print quality. All these factors together fuel the continuing growth of consumables in all of Europe. 
   

• The Europe printer and printing consumables market by price is segmented into low, medium, high.
   
• The medium-priced range segment accounted for a market share of around 57.2% in 2024 and is projected to grow by 2034.
   
• The appealing quality and cost-effectiveness presented makes them favorable to small and medium enterprises, as well as home users. The gap in performance between mid-range and high-end printers’ formats has been narrowed due to technological developments. Furthermore, increased remote work and home-based businesses has created a need for dependable and inexpensive printing solutions.
   

• In Germany, the printer and printing consumable market is growing at a rate of 4.6% each year. This is attributed to the fact Germany has Europe’s largest economy and GDP, along with possessing the most profitable printing businesses. According to Eurostat, Germany had a GDP of 3.8 trillion USD, with regards to his Germany has a highly concentrated small and medium enterprises that need printing services. The developed country's economy also leads to demand for label and packaging industry, which boost the need for exports. Additionally, the developed labeling and packaging industry of the country also leads further inflammation towards the export economy boosting the demand for printing equipment and consumables.
   
• France is one of the major countries in the Europe printer and printing consumable market and is growing at a rate of 4.3% each year. France's strong focus on design, fashion, and luxury goods industries contributes significantly to the demand for high-quality printing dominates and aids in producing high end expert level printing demand by these industries which dictates the need for premium marketing materials, lookbooks and packaging driving the consumption of both printers and consumables.
   

Europe Printer and Printing Consumables Market Share

The Europe printer and printing consumables industry is fragmented, with prominent players, such as HP Inc., Canon Inc., Epson Europe B.V., Fujifilm Europe GmbH and Xerox Corporation, holding a market share of 35%-40%.
 

• In the Europe printer and printing consumables market, Fujifilm has large share due to its comprehensive product portfolio.
   
• Fujifilm Europe commands a notable market portion in the printers and printing supplies segment in the area because of its commendable brand image derived from innovation, quality, and product portfolio spanning commercial, packaging and industrial printing. The firm has continuously spent money on state-of-the-art printing technologies, including inkjet, offset, and toner condensing printers, which service both analog and digital printings. The inks, toners, and consumables manufactured by Fujifilm are environmentally friendly and of superior quality, meeting the rising sustention for sustainable printing consumables.
   

Europe Printer and Printing Consumables Market Companies

Major players operating in the Europe printer and printing consumables industry are:

• Brother International Europe Ltd.
• Canon Inc.
• Dell Technologies
• Epson Europe B.V.
• Fujifilm Europe GmbH
• HP Inc.
• Konica Minolta Business Solutions Europe GmbH
• Kyocera Document Solutions Europe B.V.
• Lexmark International Technology S.A.
• OKI Europe Ltd.
• Ricoh Europe PLC
• Samsung Electronics Europe
• Sharp Electronics Europe
• Toshiba TEC Europe
• Xerox Corporation     
   

Europe Printer and Printing Consumables Industry News

• In January 2024, Sharp talked about defining the imprint trends for 2024 which included automation, sustainability, and innovation. The company claimed machines are doing more of the AI enabled print processes than before, greener printing practices are being embraced, and there is a greater use of A4 print device that is affordable and more sustainable.
   
• In September 2023, HP launched a new subscription service for SMB printing in selected countries in Europe. The service included printers with automated ink or toner replacement. The goal was to make printing easier for the businesses and control overall expenses better.
   
• In June 2022 Canon announced that they would be expanding their range of remanufactured toner cartridges throughout Europe. This was part of their efforts to support sustainable business practices and reduce waste and increase the circular economy in the printing industry.
   
• In 2021, Epson has presented a new line of heat-free inkjet printers in the European market. The emphasis was put on the lower energy consumption in comparison with laser printers.
   

This Europe printer and printing consumables market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and volume (Million units) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Printers
  •  Inkjet printers
  • Laser Printers
  • Others (Thermal, 3D, etc.) 
• Consumables
  •  Paper
  • Cartridges
  •  Ink
  • Toner
  • Others

Market, By Price

• Low
• Medium
• High

Market, By End Use

• Individual
• Commercial
  • Corporate
  • Education Institutes
  • Media & Publication Houses
  • Printing Centers & Stationary
  • Others (Healthcare, Retail, etc.)
  • Government Agencies 
• Industrial

Market, By Distribution Channel

• Online 
• Offline

The above information is provided for the following regions and countries:

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Norway
  • Poland
  • Russia