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Volkswagen, Tesla, and Stellantis collectively held a substantial market share of over 35% in the Europe electric vehicle (EV) industry in 2023. Volkswagen aims to lead the global electric vehicle (EV) market, targeting 50% of its sales to be electric by 2030. The "Accelerate" plan focuses on scaling EV production, investing in battery technology, and expanding its EV lineup, including models like the ID.3 and ID.4. VW is also investing in European charging infrastructure through its subsidiary, IONITY, and strategic partnerships.
Tesla's European strategy centers on localized production at its Gigafactory Berlin, which is essential for meeting demand and reducing costs. Local production helps Tesla avoid import tariffs, optimize supply chains, and reduce delivery times, thereby increasing its market share in the region.
Stellantis, formed by the merger of PSA Group and Fiat Chrysler Automobiles, has an electrification plan under its "Dare Forward 2030" strategy, targeting 100% electric sales in Europe by 2030. Stellantis is expanding its EV portfolio with brands like Peugeot, Fiat, and Opel launching new electric models. The company has developed flexible vehicle platforms, such as STLA Medium, STLA Large, and STLA Frame, that support multiple powertrains, including battery electric, ensuring cost-efficient EV production.
Major players operating in the Europe electric vehicle (EV) industry are: