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Europe E-Commerce Automotive Aftermarket Market Size

The Europe E-commerce automotive aftermarket market was valued at USD 32.1 billion in 2024, with expectations to reach USD 103.1 billion by 2034, growing at a CAGR of 11.9%. The market is growing due to the growing digitalization and change in user habits towards shopping over the internet. It includes the sale of automobiles aftermarket parts along with merchandises like service tools, equipment, and accessories via online channels for both self-service and store service customers. The increasing number of vehicles and their increasing lifespan heightens the need for aftermarket parts and thus, boosts online sales.

E-commerce spending growth is one of the major market expansion drivers. The availability of competitive pricing with a wide variety of products enhances the convenience of purchasing and receiving automotive parts, making it easier for customers to place orders online. This is supported by the growth of mobile commerce and digital payment methods, which encourage more buyers to meet their automotive-related needs through the internet.

Also, increasing acquisitions and new e-commerce platforms are adding to the changes in the market. Market leaders in automotive sales as well as OEMs are launching new branded e-commerce platforms or buying established online marketplaces to increase market share. Recommendation engines, real-time inventory systems, and advanced logistics capabilities are being deployed to improve the customer experience, making it easier for companies to do business and enjoy these developments. Hence, competitiveness in the market increases, consequently enhancing growth sustainability.

For instance, as of February 2025, the European automotive e-commerce platform Autodoc was the most visited website among Italian online users, attracting 2.1 million unique visitors per month. Autohero ranked second, with over 878,000 monthly users.

Rapid advancement in technology, as well as changes in customer behaviour, strengthens the prospects of European e-commerce automotive aftermarket and calls for more steady development.

Europe E-commerce Automotive Aftermarket Market Trends

The European e-commerce industry pertaining to automotive parts and services is witnessing rapid growth due to penetration of new technologies and the new costumer inclination. Currently, online marketplaces are emerging because of low prices, ease of access, and wide assortment of products as firms work on omnichannel systems and alliance marketing to improve market coverage. Economic integration is anticipated to increase transparency in the global supply chain in terms of forgeries and infringements as well as forgeries.

In February 2023, Amazon introduced an automotive OEM e-commerce site, partnering with leading brands like Stellantis, GM, and BMW. This initiative allowed customers to order and buy aftermarket parts directly through Amazon’s online platform.

Trends on further sustainable development and eco-innovation will in turn increase demand for remanufactured and sustainable parts. Customer service, cost and stock management, using advanced technologies such as AI chatbots, automated warehouses and big data, are further enhanced using cloud-computing which makes these functions easier and quicker.

At the same time, the level of threat referred to as “the regulatory environment” remains a key defining characteristic within which EU regulations on product quality and safety, emission control, and counterfeiting remain strict. These laws grant the legal right to compete up to a certain degree that lets firms gain access to the vehicle information and post-sale parts which is giving rise to competition. These together are estimated to stimulate constant development and change within the market.

Europe E-commerce Automotive Aftermarket Market Analysis

The Europe E-commerce automotive aftermarket market by retail is segmented into third party retailers and direct to consumer. The third-party retailers accounted for 95.2% of the market share in 2024 and is expected to grow with the CAGR of 11.8% in 2034.

• In Europe, the ecommerce automotive aftermarket is mainly composed of third-party retailers, considering their remarkable assortment, prices, and logistical capacities. Amazon and AutoTrader are perfect examples where users can easily access aftermarket parts because these platforms not only guarantee availability but also low prices. These sellers have well developed distribution systems which give them the advantage of fast deliveries and simplified return procedures.
  
• In addition, their market position is further improved by customer reviews and ratings which enhance credibility and trust. In addition to these merchants, there are also many other individual merchants who use these platforms which enhance competition. The ease and the scope offered by such third-party vendors remains the most powerful reason behind the success in the region’s automotive aftermarket.
  
• For example, in April 2024, SMMT Driving the Motor Industry, a UK-based trade association, reported that the number of vehicles on UK roads reached a record high of 41.4 million in 2023, with car ownership rising by 1.6% to 35,694,845 units.
  
• As more manufacturers attempt to increase profit margins and customer relationships, the DTC segment in Europe’s e-commerce aftermarket is growing, as there is a clear attempt to bypass middlemen. Several brands can now provide personalized experiences, technical service, and exclusive offers through their online pages which ensure authenticity and premium service, especially for loyal customers. Improved logistics and digitalization also increase the possibility for DTC growth, as manufacturers are more inclined to utilize online platforms where they can offer easier purchasing options.
  

The Europe E-commerce automotive aftermarket market is segmented into B2C, B to big B and B to small B by consumer. B2C holds the market size of USD 20.4 billion in 2024 and expected to grow at a faster rate of 11.8% CAGR.

• The aftermarket of automotive parts in Europe is dominated by the B2C (Business to Consumer) segment owing to increasing consumer preferences towards convenience, cost saving, and access to a wide variety of parts. Online stores offer DIY replacement parts, accessories, and maintenance products without the need of Middlemen through platforms like Autodoc, Amazon, and Euro Car Parts.
  
• For instance, an online vehicle seller from the United Kingdom, AutoTrader, suffered a revenue loss of close to 100 million pounds during the 2020-2021 period. Nonetheless, the company’s revenue increased and hit a landmark of 570.9 million British pounds in 2024.
  
• The growing tendency of self-servicing coupled with professional servicing (DIY and DIFM) has also contributed towards the increasing B2C demand due to consumers needing cost effective, good quality parts for self or professional servicing. Customers also display increased loyalty towards B2C companies in the aftermarket industry due to the lower prices offered, fast delivery, and easy return policies, contributing towards B2C’s dominance in the European aftermarket sector.
  

Based on product the market of Europe E-commerce automotive aftermarket market is segmented by replacement parts, steering and suspension, hub assemblies, universal joints, gaskets, wipers, filters, lighting, spark plugs, tires, others, accessories. The replacement parts segment holds a significant share of 75.3% of the market in 2024.

• The automotive aftermarket replacement parts segment is the largest within Europe’s automotive e-commerce ecosystem and is induced by the necessity for scheduled maintenance. As vehicles parts such as brakes, filters, lights, and drivetrain components need to be replaced frequently, which shifts purchases to the online market. The growth of DIY is boosted by home delivery and low charges. The development of e-commerce logistic services and warranty offers alongside digital catalogues eases parts searchability for the customers augmenting the segment's relevance in the market. 
  
• There are important subsets of replacement parts including steering and suspension, hub assemblies, universal joints, gaskets, wipers, tires, and other accessories. Hub assemblies and universal joints are important components of the drivetrain and must be replaced periodically because of wear and tear in the system over time. Gaskets for leak control are vital to the engine while wipers are one of the most replaced safety parts of cars. There has been rapid growth in the tire segment since more consumers turn to online shopping due to better prices and home shipping.
  
• Moreover, the sale of online accessories for seat covers, roof racks, and custom lighting for the vehicle's interior and exterior boosts sales further, as the consumers looking for personalization.
  

In the Europe E-commerce automotive aftermarket market Germany dominated the market by accounting USD 7.1 billion in 2024 and is expected to grow at a CAGR of 11.7% in 2034.

• The European E-Commerce automotive aftermarket is dominated by Germany due to their sophisticated automotive industry, high vehicle ownership, and advanced digital infrastructure. Germany is home to several important automotive manufacturers, as well as primary suppliers of aftermarket goods. Therefore, the automotive supply chain is fully developed, enabling prompt and reliable delivery of replacement parts.
  
• In 2023, Germany topped the rankings as the leading global exporter of passenger cars and vehicle parts and accessories, while placing third for goods vehicle exports.
  
• German consumers show a rising preference for purchasing auto parts over the internet from competitors, Autodoc, KFZTeile24, and even Amazon because of low prices, vast product stocks, and dependable shipping services. Order fulfillment is further fueled by the country’s rigid vehicle inspection regulations and replacement parts are widely accepted by the population’s affection for digital shopping. Germany still leads the market for automotive aftermarket e-commerce in Europe because of the ever-increasing online retail sales.
  

Europe E-Commerce Automotive Aftermarket Market Share

In the Europe E-commerce automotive aftermarket industry Bosch, DENSO Corporation, Magna International, Continental AG, ZF Friedrichshafen AG, are the top 5 companies which holds a large share due to their broad product portfolio and established market position. These companies benefit from their global presence and brand name in the market.

In March 2024, Bosch declared their new initiative seeking to develop a diagnostic tool explicitly meant for the servicing of electric vehicles due to the surging aftermarket demand.

Europe E-Commerce Automotive Aftermarket Market Companies

Some of the eminent market participants operating in the Europe E-commerce automotive aftermarket industry include:

• Bosch
• DENSO Corporation
• Magna International
• Continental AG
• Aisin Seiki Co., Ltd.
• Valeo SA
• ZF Friedrichshafen AG
• KYB Corporation
• Halfords
• Euro Car Parts Limited
• Mekonomen
• MANN HUMMEL
• Auto-Teile-Unger (ATU)
• Amazon
• Autodoc GmbH
  

In February 2024, Continental revealed a partnership with Shell to enhance aftermarket sustainable tire solutions using recycled materials and minimal rolling resistance.

Europe E-Commerce Automotive Aftermarket Industry News:

• In 2024, Genuine Parts Company (GPC), a global leader in the promotion of automobile and industrial equipment spare parts, purchased Motor Parts & Equipment Corporation (MPEC) for the company’s U.S. Automotive business segment.
  
• In February 2022, Bosch took over 26% of Autozilla, an Indian-based company, to strengthen the firm’s positioning in the local digital B2B auto parts aftermarket.
  

The Europe E-commerce automotive aftermarket market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Billion from 2021 – 2034 for the following segments:

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Market, By Retail

• Third Party Retailers
• Direct To Customer

Market, By Consumer

• B2C
• B to Big B
• B To Small B

Market, By Product

• Replacement Parts
  • Braking
    • Brake Pads
    • Hydraulics & Hardware
    • Rotor & Drum
• Steering And Suspension
  • Control Arms
  • Ball Joints
  • Tie Rods
  • Sway Bar Links
  • Bushings
  • Bearings/Seals
  • Coil Springs
• Hub Assemblies
• Universal Joints
• Gaskets
• Wipers
• Filters
• Lighting
• Spark Plugs
• Tires
• Others
• Accessories
  • Interiors
  • Exteriors

The above information is provided for the following regions and countries:

• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Russia
  • Poland
  • RoEU