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Supportive policies, incentives, and mandates in conjunction with potential associated to cost-savings will encourage the product penetration by utilities, businesses, and households. Moreover, its ability to ensure energy security and reliability during the periods of high demand will foster the business scenario. For instance, in May 2022, European Commission implemented REPowerEU Plan to bolster energy security by saving energy and accelerating the clean energy transition. Growing integration of renewable energy sources, such as solar and wind, into the power grid is fuelling the need for these solutions to manage the variability and intermittency of these resources. Additionally, technological advancements, particularly in areas like energy management systems, and IoT (Internet of Things) devices, will sway the innovative landscape in the industry.