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In Europe, the market faces intense competition from the eyeglasses segment, especially with high-end fashion brands entering the eyewear business. Eyeglasses have evolved into a fashion statement, appealing to both younger and older consumers. According to the European Eyewear Association, the demand for fashion-forward eyeglasses increased by 15% last year. Collaborations between eyewear brands and designers, resulting in limited edition releases, have further fueled this demand. The convenience and non-invasive nature of eyeglasses also broaden their appeal. Consequently, the contact lens market feels the pressure to innovate in response.
In Europe, the contact lens market faces intense competition from the eyeglasses segment, especially with high-end fashion brands entering the eyewear market. Eyeglasses have evolved into a fashion statement, appealing to both younger and older consumers. According to the European Eyewear Association, the demand for fashion-forward eyeglasses increased by 15% over the past year. Collaborations between eyewear brands and designers, resulting in limited edition releases, have further fueled this demand. The convenience and non-invasive nature of eyeglasses also broaden their appeal.