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Europe building materials market is fragmented in nature impelled by the presence of a significant number of small, medium, and large players. For instance, major companies such as :
are mostly integrated with large number of suppliers and distributors. Other regional companies are Gyproc Iberica, Siniat and Bituline Industries S.A.
The industry is characterized by the presence of numerous suppliers and ready availability of raw materials. The industry participants are adopting several strategic initiatives for gaining competitive advantages such as direct supply of products to end-use industries and long-term supply agreements with third-party distributors.