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Major associations such as
the Northern Ireland Blood Transfusion Service are among top European players operating in blood and blood components market. These associations have implemented certain strategic initiatives such as collaborations, mergers and expansion strategies that have enhanced their financial stability and helped them evolve as major industrial associations. For instance, in October 2018, NHS Blood and Transplant announced the opening of a new blood donor centre in Leicester with an appeal for 5,900 donors, thus stimulating geographic presence.