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The competitive landscape of the market comprises companies such as Multiflora, Synthite, Vögele Ingredients, Rocky Mountain Oils, Florihana, Moksha Lifestyle, Lebermuth Company, Flacon Essential Oil, Frutarom Industries Ltd., doTERRA, Biolandes SA, Flavex Naturextrakte, Young Living, International Flavours & Fragrances Inc., and Firmenich International SA. These companies are incorporating strategies including product range expansions to solidify their presence in the global market.
For instance, in September 2022, doTERRA announced eucalyptus oil and other products to be added to its collection of sustainable essential oils to help consumers to maintain a healthy and grounded life. Such an initiative will allow the company to propel its customer base and gain a competitive edge over rivals in the global market.