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The erythritol industry is witnessing several key trends, including a notable shift towards natural and low-calorie sweeteners driven by increasing health consciousness among consumers. The rise in demand for sugar substitutes that support weight management and diabetes control is fueling market growth.
Additionally, advancements in erythritol production technology are improving cost efficiency and scalability, making the sweetener more accessible across various applications. The market is also experiencing a surge in product innovation, with erythritol being incorporated into a broader range of food and beverage products, including beverages, baked goods, and confectionery. These trends reflect a growing preference for healthier ingredients and the expanding role of erythritol in modern dietary choices.