Equestrian Equipment Market - By Equipment Type (Rider Equipment, Equine Equipment), By Price (Low, Medium, High), By Gender (Male, Female), By Consumer Group (Individual, Institutional), By Distribution Channel (Online Channels, Offline Channels), Forecast 2024 – 2032

Equestrian Equipment Market Size

Equestrian Equipment Market size was valued at USD 11 billion in 2023 and is anticipated to register a CAGR of over 4.3% between 2024 and 2032. The market has experienced significant growth and diversification, reflecting the dynamic landscape of the horse-riding industry.
 

With a strong emphasis on both rider and horse comfort, safety, and performance, the market offers a wide array of specialized gear and accessories. This includes saddles tailored to different riding disciplines, innovative bridle designs for effective communication between horse and rider, and advanced materials enhancing the durability and functionality of equipment. Riding apparel, safety gear such as helmets and gloves, and specialized items like horse boots and blankets further contribute to the expansive market.
 

One significant driver is the increasing participation in recreational and leisure activities, as more individuals seek outdoor pursuits and engage in horse riding as a fulfilling pastime. The rise in disposable income among the urban population has also played a pivotal role, enabling enthusiasts to invest in high-quality equestrian gear, from saddles to safety equipment. Moreover, a growing awareness of rider and horse safety has become a driving force, prompting riders to prioritize equipment that ensures both comfort and protection during equestrian activities. The acceptance of horse riding as an Olympic sport has further elevated the market's trajectory, as the recognition of the sport on a global stage fosters a broader interest and demand for top-notch equestrian equipment.
 

Equestrian activities often necessitate a considerable financial commitment, encompassing expenses related to horse purchase, stabling, training, and the procurement of quality equestrian gear. The substantial investment required for both riders and horse owners can act as a deterrent, limiting the accessibility of equestrian sports to a broader demographic.
 

Equestrian Equipment Market Trends

One of the notable trends shaping the equestrian equipment market is the integration of equine wearables. Equine wearables, including smart sensors and monitoring devices designed for horses, have gained prominence in the industry. These innovative technologies offer real-time insights into the horse's health, performance, and well-being. For instance, in 2022, Equestic a brand of smart horse technologies introduced Saddle Clip. The Equestic SaddleClip is an equine motion sensor that analyzes your horse’s movements to give you detailed information about his rhythm, impulsion, and symmetry. These insights help consumer customize their training plan to suit their horse, minimize injury by picking up on irregularities in their horse’s gaits and monitor his progress.
 

Equestrian Equipment Market Analysis

Based on equipment type the market is segmented into rider equipment and equine equipment, each encompassing a range of essential gear tailored to the needs of both riders and horses. The rider equipment category includes helmets, riding boots, saddle pads, jackets, gloves, whips, safety vests, and other accessories like breeches and additional riding gear. On the other hand, equine equipment comprises saddles, bridles, halters, stirrups, horseshoes, and protection boots, alongside various accessories such as girths.
 

In 2023, the rider equipment segment emerged as the dominant force within the market, generating a revenue exceeding USD 7 billion. This supremacy can be attributed to several factors, including a heightened focus on rider safety, the continual pursuit of innovative and stylish riding apparel, and the increasing popularity of equestrian activities worldwide.
 

Based on gender the market is classified into male and female riders, and in 2023, the male segment asserted its dominance with a market share exceeding 50%. This significant prevalence can be attributed to several factors. Traditionally, equestrian sports were often associated with male riders, contributing to an established market presence. Moreover, the increasing participation of men in various equestrian disciplines, including racing, show jumping, and dressage, has heightened the demand for specialized and high-quality equestrian equipment tailored to male riders.   
 

Based on the consumer group the equestrian equipment market is segmented into individual and institutional categories, where the individual segment dominated in 2023, holding a substantial market share of approximately 55%. This segment is projected to maintain a noteworthy CAGR of 4.6%. This dominance is attributed to a rising number of enthusiasts engaging in horse riding as a recreational activity contributes to the sustained demand for individual equestrian equipment. Additionally, the growing popularity of equestrian sports at the amateur level and the increasing disposable income among individual riders further propel the dominance of this segment.
 

Based on the distribution channel the market is categorized into online channels and offline channels. In the year 2023, the offline channels segment emerged dominant, generating a substantial revenue exceeding USD 7 billion. The prevalence of traditional brick-and-mortar stores, specialty equestrian retailers, and tack shops contributed significantly to the offline segment's supremacy. In the equestrian world, the tactile experience and personalized advice provided by in-store professionals play a crucial role in purchasing decisions.
 

North America emerged as the dominant segment, holding a share of more than 40% of the total equestrian equipment market in 2023. The region's strong position can be attributed to a robust equestrian culture, a high level of participation in various horse-related activities, and a well-established infrastructure supporting the equestrian industry. The United States and Canada boast a large community of horse enthusiasts, ranging from recreational riders to competitive equestrians. The region's affluent population with disposable income is inclined towards investing in premium and specialized equestrian equipment, contributing significantly to market growth.
 

Equestrian Equipment Market Share

In 2023, dominant market players, including Ariat International, Cavallo GmbH, Charles Owen, Devoucoux, and Horseware Ireland collectively holds more than 40% market share. The Equestrian Equipment market is a moderately fragmented market with numerous regional and niche players contributing to the overall market share. These prominent players are proactively involved in strategic endeavors like mergers & acquisitions, facility expansions, and collaborations to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position. These enterprises consistently allocate resources to research and development, aiming to enhance their designs and integrate cutting-edge technologies, ensuring they maintain a competitive edge.
 

Equestrian Equipment Market Companies

Major players operating in the equestrian equipment industry include:

• Ariat International
• Cavallo GmbH
• Charles Owen
• Devoucoux
• Dublin Clothing
• Equine Couture
• Hermes
• HKM Sports Equipment GmbH
• Horse Health
• Horseware Ireland
• Kerrits Equestrian Apparel
• Premier Equestrian
• Troxel Helmets
• WeatherBeeta
• Weaver Leather
   

Equestrian Equipment Industry News

• In January 2023, Ariat International, Inc. teamed up with American rodeo champion Trevor Brazile to launch the Relentless Futurity collection. This new line features boots designed for competition, riding, and everyday wear, signifying an expansion of Ariat's product offerings. The collaboration aims to bring together expertise and innovation, catering to the diverse needs of riders across different disciplines and reinforcing Ariat's commitment to providing high-quality equestrian gear.
   
• In October 2022, Antares Sellier France unveiled a new line of products within its girths category, introducing an anatomic foam padded girth and a synthetic sheepskin girth. This addition marks an expansion of their product portfolio in the horse-riding category, showcasing a commitment to diversifying and enhancing their offerings in the equestrian market.
   
• In March 2022, Dainese Group was acquired by The Carlyle Group, which is a global investment firm. Through this acquisition, the Carlyle Group will support Dainese Group in international business expansion, through investment in direct-to-consumer distribution channels.
   

The equestrian equipment market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Thousand Units) from 2018 to 2032, for the following segments:

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Market, by Equipment Type

• Rider Equipment
  • Helmets
  • Riding boots
  • Saddle pads
  • Jackets
  • Gloves
  • Whips
  • Safety vests
  • Others (breeches, accessories, etc.) 
• Equine Equipment
  • Saddles
  • Bridles
  • Halters
  • Stirrup
  • Horseshoes and protection boots
  • Others (girths, accessories, etc.)

Market, by Price

• Low
• Medium
• High

Market, by Gender

• Male
• Female

Market, by Consumer Group

• Individual
• Institutional

Market, by Distribution channel

• Online channels
• Offline channels

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Indonesia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA