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Innovations in smart textiles and wearable technology are becoming more prevalent in equestrian apparel. Features such as temperature regulation, GPS tracking, and health monitoring are integrated into clothing to enhance rider safety and performance. Smart helmets and body protectors with built-in sensors are examples of this trend. There is a growing emphasis on sustainability in the market. Brands are adopting eco-friendly materials such as recycled polyester, organic cotton, and biodegradable fibers. This shift reflects broader consumer concerns about environmental impact and ethical sourcing. Customization is a significant trend, with riders seeking personalized apparel that fits their unique style and needs. This includes custom-fit riding boots, personalized saddle pads, and bespoke riding jackets.