Equestrian Apparel Market - By Product Type (Top Wear, Bottom Wear, Others), By Consumer Group (Male, Female, Children), By Apparel Type, By Category, By Price Range, By Distribution Channel, Forecast 2024 - 2032

Equestrian Apparel Market Size

Equestrian Apparel Market size was valued at USD 6.2 billion in 2023 and is estimated to grow at a CAGR of 5.5% during 2024 and 2032. The growing interest in equestrian sports, including dressage, show jumping, events, and recreational riding, drives demand for specialized apparel. As more individuals take up equestrian activities, there is a corresponding rise in the need for appropriate riding gear and clothing.
 

Major equestrian events and competitions, such as the Olympics and national championships, stimulate interest in the sport and increase demand for high-quality, performance-oriented apparel. Enthusiasts and professionals seek gear that meets the standards required for competition. Safety is a critical concern in equestrian sports. Riders are increasingly seeking apparel that provides enhanced protection, such as helmets, body protectors, and reinforced clothing. Advances in technology and materials have led to the development of safety gear that combines protection with comfort. The development of advanced materials, such as breathable fabrics, moisture-wicking textiles, and durable synthetics, drives demand for high-performance equestrian apparel. Innovations in fabric technology enhance comfort and functionality.
 

The cost of high-quality, performance-enhancing materials used in equestrian apparel—such as advanced synthetics, breathable fabrics, and safety features—can be substantial. This impacts pricing and profit margins, especially for companies trying to balance affordability with premium quality. Equestrian apparel, especially safety gear like helmets and body protectors, must comply with stringent safety regulations and standards. Ensuring compliance requires rigorous testing and certification processes, which can be costly and time-consuming.
 

Equestrian Apparel Market Trends

Innovations in smart textiles and wearable technology are becoming more prevalent in equestrian apparel. Features such as temperature regulation, GPS tracking, and health monitoring are integrated into clothing to enhance rider safety and performance. Smart helmets and body protectors with built-in sensors are examples of this trend. There is a growing emphasis on sustainability in the market. Brands are adopting eco-friendly materials such as recycled polyester, organic cotton, and biodegradable fibers. This shift reflects broader consumer concerns about environmental impact and ethical sourcing. Customization is a significant trend, with riders seeking personalized apparel that fits their unique style and needs. This includes custom-fit riding boots, personalized saddle pads, and bespoke riding jackets.
 

Equestrian Apparel Market Analysis

Based on product type, the market is divided into top wear, bottom wear and others. In 2023, top wear held the dominant market of USD 3.1 billion and is expected to reach USD 5.1 billion by 2032. The demand for top wear, such as jackets, shirts, and vests, is driven by the need for advanced fabric technologies that enhance performance. Features like moisture-wicking, breathability, and UV protection are crucial for comfort and safety during riding. Bottom wear, including breeches, tights, and riding pants, is driven by the need for durability and flexibility. Reinforced fabrics and stretch materials that withstand the rigors of riding and provide comfort are essential. Demand for accessories like gloves, belts, and scarves is driven by their functionality and ability to complement other apparel. Features such as grip-enhancing gloves or weather-resistant scarves add value.
 

Based on consumer group, the equestrian apparel market is categorized into male, female and children. In 2023, cotton held the dominant market share of 41% and is anticipated to grow through the years. Male riders often prioritize technical performance features in their apparel, such as moisture-wicking fabrics, breathable materials, and durable construction. These features enhance comfort and functionality during riding and other equestrian activities. Female riders often prioritize fashion and style in their equestrian apparel. There is a strong demand for trendy, stylish designs that incorporate the latest fashion trends while maintaining functionality. Adjustable features such as expandable waistbands, adjustable straps, and customizable sizes are important to accommodate growing children. Adjustable apparel extends the usable life of the product.
 

North America held a market of around USD 1.9 billion in 2023 and is expected to reach USD 3.1 billion by 2032. Equestrian sports are experiencing growing interest in North America, driven by the increasing number of recreational riders and competitive participants. This growth drives demand for a wide range of equestrian apparel, from basic to high-performance gear.
 

The equestrian apparel market in U.S. is set to grow through a CAGR of 5.9% through the forecast time period. High-profile events like the Kentucky Derby, the National Horse Show, and the Winter Equestrian Festival generate substantial interest and drive the demand for both performance and fashion-oriented apparel. These events often set trends and elevate consumer expectations for equestrian gear.
 

The German equestrian apparel market maintained a considerable position in Europe. Major equestrian events such as CHIO Aachen and the German Jumping and Dressage Derby play a significant role in promoting the sport and driving apparel sales. These events not only showcase high-performance gear but also set trends in equestrian fashion.
 

China is supposed to grow at the highest rate of 5.9% in the region. Major equestrian events and exhibitions, such as the China International Horse Fair and local competitions, enhance visibility and stimulate interest in equestrian apparel. These events showcase new trends and products, attracting consumers and riders.
 

Equestrian Apparel Market Share

The market seem to be consolidated in nature due to presence of local and global players across the globe. In 2023, the market players such Animo, Ariat International, Inc., Charles Owen, Dublin, Equi-Star, Eskadron, Goode Rider, Helite collectively held around 5%-10% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.
 

Equestrian Apparel Market Companies

Major players operating in the equestrian apparel industry are:

• Animo
• Ariat International, Inc.
• Charles Owen
• Dublin
• Equi-Star
• Eskadron
• Goode Rider
• Helite
• Horze
• Kentucky Horsewear
• Kingsland Equestrian
• Pikeur
• Riders International
• Samshield
• Tredstep Ireland
   

Equestrian Apparel Industry News

• In February 2023, US Equestrian announced the extension of its partnership with Charles Owen, a UK-based sportswear manufacturer, which will continue to be the official helmet supplier of US Equestrian.
   
• In September 2022, Equieire, a sustainable equestrian clothing brand based in Ireland introduced Erin – ¾ grip riding leggings/tights.
   

The equestrian apparel market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion)(Million Units) from 2021 to 2032, for the following segments:

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Market, By Product Type

• Top Wear
  • Show Shirts
  • Polo Shirts & Tops
  • Show Jackets
  • Other (Outwear, etc.)
• Bottom Wear
  • Breeches/Riding Pants
  • Tights
  • Others (Thermal, etc.)
• Others (Socks, etc.)

Market, By Apparel Type

• Sustainable
• Unsustainable

Market, By Category

• Professional Rider
• Recreational Rider

Market, By Consumer Group

• Male
• Female
• Children

Market, By Price Range

• Low
• Mid
• High

Market, By Distribution Channel

• Online
  • E-commerce Websites
  • Company Websites
• Offline
  • Specialty Stores
  • Hypermarkets & Supermarkets
  • Others (Departmental Stores, etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA