Endpoint Security Market Analysis

Endpoint Security Market Analysis

The software segment in the U.S. held more than 80% of the endpoint security market in 2019 due to rising demand for large scale installation to secure networks from breaches by malicious files and applications. These solutions are centrally deployed and managed to offer easily scalable protection of enterprise-wide endpoints. These solutions ensure optimal security against evolving malware types and viruses, threatening the security and integrity of critical data.

The mobile device security software segment in the U.S. is poised to witness growth rate of around 5% through 2026. With growing popularity of the BYOD trend among organizations, the attack surface for hackers has significantly increased in terms of mobile devices used in corporate networks. With an increasing number of mobile devices being used in corporate networks, enterprises are focusing on developing effective mobile endpoint protection strategies that strike a balance between effective information security and an excellent user experience.

On-premise deployment model dominated the UK endpoint security market in 2019, with a revenue share of nearly 70%. Enterprises prefer to establish their IT security infrastructures on their premises to ensure safety and reliability, and the on-premise deployment is the most preferred one for implementing endpoint security solutions. However, with the rapidly increasing popularity of cloud computing technology, which offers high flexibility and scalability to deploy endpoint security solutions over cloud networks, the market for cloud-based deployment model is expected to exhibit the fastest growth.

BFSI application segment is anticipated to exhibit growth of over 15% through 2026 impelled by rising demand to protect data across financial institutions, leading to high acceptance of endpoint security solutions by organizations. Owing to stringent government regulations for ensuring maximum security and confidentiality of financial data, companies are adopting and maintaining sophisticated endpoint protection solutions in their IT infrastructures. The exponential growth of fintech platforms coupled with increasing attacks targeted toward financial databases is facilitating the growing usage of strong cyber security initiatives by government institutions.
 

North America is predicted to dominate the endpoint security market share through 2026 led by widespread adoption of these solutions in public and private sectors in the U.S. to mitigate the risks arising from frequent cyber theft attacks. The increasing incidences of data breaches and cybersecurity attacks in the U.S. are promoting the usage of endpoint security solutions among enterprises. Data breaches have gained more attention due to impacts of digitization on financial, healthcare, SME, and other industries. Moreover, growing deployment of IoT devices in the region is also propelling the demand for endpoint security solutions.