Europe and Middle East & Africa (EMEA) Par-baked Bread Market Analysis

EMEA Par-baked Bread Market Analysis

On the basis of product, the EMEA par-baked bread market is bifurcated into baguette, rolls, loaf, and others. The rolls segment valuation is poised to reach USD 280 million by 2032. This growth can be ascribed to the higher variety of roll types available in the market, which offers customers more freedom of choice. The rolls come in different textures, styles, and flavors, and are even consumed as a savory or sweet food item. Dinner rolls are a popular item in the West and are often consumed during holidays.
 

Based on end-use, EMEA par-baked bread market share from hypermarkets & supermarkets segment is anticipated to register a 4.5% CAGR through 2032. Segment growth is driven by a higher preference among customers to shop from supermarkets and hypermarkets. These establishments boast of selling a wide range of products under one roof, including general merchandise, groceries, and baked goods among others. They also have individual sections dedicated for different products, making it more convenient for customers to shop for their daily essentials from a single location. The convenience factor of these shops is likely to foster segment outlook.

UK par-baked bread market value is projected to hit USD 250 million by 2032. The UK is a major bread market, with an average annual bread purchase of approximately 60.3 loaves per person. The presence of a large number of industrial bakers in the country is responsible for the high market share. Meanwhile, introduction of a number of food waste prevention initiatives by the UK government in recent years is likely to further augment the regional production and consumption.