Europe and Middle East & Africa (EMEA) Par-baked Bread Market Size, By Type (Baguette, Rolls, Loaf), By End-User (Convenience Stores, Hypermarkets & Supermarkets, Artisans Bakers, Bakery Chains) & Global Forecast, 2023 - 2032

EMEA Par-baked Bread Market Size

EMEA Par-baked Bread Market size surpassed a valuation of USD 2.5 billion in 2022. Fueled by the increasing consumption of baked goods, the market is expected to grow at over 4% CAGR between 2023 and 2032.
 

Throughout the EMEA, baked products such as bread serve as staple food items and form an important part of the population’s daily diet, presenting a steady demand graph for the market. According to the Federation of Bakers, a UK based trade association representing the bakery industry, in most EU nations, the average annual bread consumption stands at about 50kg per person.
 

Recently, there has also been a rising demand for functional and nutritional ingredients in baked goods, leading to a higher consumption of fortified multigrain breads that are low-carb and high-fiber, highlighting the industry’s flexibility to changing consumer trends. The growing popularity of healthy eating practices in the region are likely to have a notable impact on the market.
 

Complex processing challenges in par-baking may hold back industry growth

While the conventional bread baking process is already a complicated process, making par-baked bread, which is partially cooked, involves more complex processing challenges. This can make it very difficult to par-bake breads in large volumes. When being carried out on a large scale, the baking process has to be managed more carefully. It ensures that there is no incident of over-baking or under-baking of the end product.
 

EMEA Par-baked Bread Market Analysis

On the basis of product, the EMEA par-baked bread market is bifurcated into baguette, rolls, loaf, and others. The rolls segment valuation is poised to reach USD 280 million by 2032. This growth can be ascribed to the higher variety of roll types available in the market, which offers customers more freedom of choice. The rolls come in different textures, styles, and flavors, and are even consumed as a savory or sweet food item. Dinner rolls are a popular item in the West and are often consumed during holidays.
 

Based on end-use, EMEA par-baked bread market share from hypermarkets & supermarkets segment is anticipated to register a 4.5% CAGR through 2032. Segment growth is driven by a higher preference among customers to shop from supermarkets and hypermarkets. These establishments boast of selling a wide range of products under one roof, including general merchandise, groceries, and baked goods among others. They also have individual sections dedicated for different products, making it more convenient for customers to shop for their daily essentials from a single location. The convenience factor of these shops is likely to foster segment outlook.

UK par-baked bread market value is projected to hit USD 250 million by 2032. The UK is a major bread market, with an average annual bread purchase of approximately 60.3 loaves per person. The presence of a large number of industrial bakers in the country is responsible for the high market share. Meanwhile, introduction of a number of food waste prevention initiatives by the UK government in recent years is likely to further augment the regional production and consumption.
 

EMEA Par-baked Bread Market Share

Some of the key contenders in the EMEA par-baked bread market include :

• Rich Products Corporation
• Menissez
• The Soufflet Group
• Prima International
• Greendale Group
• Bakemart GourmetVandemoortele
• Lantmannen Unibake, Delifrance
• Country Style Foods
•  Europe des Pains.

The industry often witnesses mergers and acquisitions from players looking to expand their offerings and add additional distribution channels to their portfolios.
 

Impact of COVID-19 Pandemic

The COVID-19 pandemic affected the EMEA par-baked bread market significantly due to the lockdowns and social distancing norms, which forced factories to shut down operations over extensive periods. While access to commercially par-baked goods became restricted, many consumers took up baking as a hobby, which further constrained the industry demand. Now however, with successful vaccination drives making way for an influx of work from office trend, demand for commercially baked products is slated to rise once again, allowing the market to recover at a steady pace.
 

Europe and Middle East & Africa (EMEA) par-baked bread market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume in tons and revenue in USD thousand from 2018 to 2032 for the following segments:

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By Type

• Baguette
• Rolls
• Loaf
• Others

By End-user

• Convenience stores
• Hypermarkets & Supermarkets
• Artisans Bakers
• Bakery chains

By Country

• Germany
• UK
• France
• Spain
• Italy
• Russia
• Belgium
• Turkey
• UAE
• South Africa
• Saudi Arabia
• Rest of EMEA