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Based on technology, the market is segmented into RFID, DSRC, GPS/GNSS, Video Analytics. In 2023, the RFID segment accounted for over 29% of the market share and is expected to exceed USD 6.8 billion by 2032, RFID technology provides a quick and contactless way to collect tolls, meeting the rising demand for easy and touch-free payment options. With a global push from governments and toll authorities to improve road infrastructure and encourage cashless payments, RFID stands out for its adaptability and trustworthiness.
Additionally, RFID-based electronic toll collection (ETC) systems allow travelers to use one RFID tag across various toll networks, enhancing convenience and simplifying toll operations. For instance, in July 2023, the Korea Expressway Corporation (KEC) introduced an electronic toll system on Padma Bridge, where RFID will automatically collect tolls in one lane at both ends. Such advancements are likely to drive the growth of RFID technology in the ETC market, as it offers smooth, cost-effective, and user-friendly toll collection methods.
Based on the subsystem, the electronic toll collection market is divided into Automatic Vehicle Classification (AVC), Violation Enforcement System (VES), Automatic Vehicle Identification System (AVIS). The agreed Automatic Vehicle Identification System (AVIS) segment held around 45% of the market share in 2023 due to several key factors, AVIS employs cutting-edge technologies like RFID, license plate recognition, and IoT sensors to automatically recognize and classify vehicles at toll booths.
The segment's expansion is driven by its capacity to boost tolling efficiency, alleviate congestion, and streamline toll collection via automation and real-time data analysis. Furthermore, AVIS plays a pivotal role in enhancing traffic management and offers drivers a smooth, hands-free experience. This aligns perfectly with the rising demand for contactless and convenient tolling solutions in today's transportation landscape.
The U.S. region accounted for an electronic toll collection market share of over 69% in 2023 and is expected to exceed USD 6.3 billion by 2032, the region is leading way in adopting advanced tolling technologies, including RFID, AI-driven tolling, and IoT sensors. These innovations not only simplify toll collection but also cut operational costs and support flexible pricing models.
Furthermore, the region's dedication to smart city projects and updating its infrastructure complements the adoption of Electronic Toll Collection (ETC) systems. With ongoing investments in forward-thinking transportation solutions, the region is creating a robust environment for market growth, enhancing user experiences and improving traffic management.
European governments have implemented stringent environmental regulations, such as congestion charges and low-emission zones, which require ETC systems to help reduce pollution in urban areas. Additionally, the continent has a well-connected highway network, particularly in countries like Germany, France, and Italy, where road travel between countries is frequent. Cross-border cooperation on tolling standards, such as the European Electronic Toll Service (EETS), facilitates interoperability between nations, promoting the seamless movement of vehicles across borders.
Rapid urbanization, rising disposable income, and increasing vehicle ownership, particularly in populous countries such as China and India. To combat growing traffic congestion and pollution, many governments in this region have turned to ETC systems to improve toll collection efficiency and reduce vehicle idling times at toll booths. For instance, China’s aggressive expansion of its road network includes ETC integration as part of its smart transportation development. India has also mandated the use of FASTag (an RFID-based toll collection system) to streamline toll payments and reduce wait times on highways.