Electronic Shelf Label Market

Electronic Shelf Label Market Size

The global electronic shelf label market was valued at USD 2.2 billion with 335.9 million units in 2025. The market is expected to grow from USD 2.5 billion in 2026 to USD 4.5 billion in 2031 & USD 7.4 billion with 765.2 million units in 2035, at a value CAGR of 12.7% during the forecast period according to the latest report published by Global Market Insights Inc.

The growth of the electronic shelf label market is attributed to rising need for retail automation, E-commerce competition that drives dynamic pricing adoption, Consumer preference for accurate pricing, and the enhanced system integration made possible through IoT connectivity.

The primary driver for the electronic shelf label industry is retail automation that helps organizations to link pricing systems with technological systems that can instantly update prices. According to Eurostat, 24% of EU enterprises conducted electronic sales in 2024. This indicates a rise in digital retail activities that encourages retailers to automate in-store tasks, including real-time price updates to remain competitive with online channels. This increased demand for automation supports ESL solutions that quickly reflect pricing changes and promotions across stores.

The growth of the ESL market is further accelerated by the enhanced system integration offered by IoT connectivity. IoT-enabled ESLs facilitate smooth communication with store management systems, inventory platforms, and supply chain networks. They provide real-time updates, automated alerts, and improved operational visibility. For instance, Eurostat data shows that 48% of large enterprises and 26% of small enterprises used IoT technologies in 2021. This technology gives ESL systems real-time updates and inventory visibility for connected retail operations.

Between 2022 and 2024, the market witnessed considerable growth, increasing from USD 1.8 billion in 2022 to USD 2 billion in 2024, driven by the rapid digitalization of retail operations. Major factors for growth included the increasing use of dynamic pricing strategies, more retail automation, and the need to cut labor costs and pricing errors. Additionally, adoption rate of web-enabled retail infrastructure, the adoption rate of omnichannel retailing, and the enhanced focus on improving the bottom line via reduced paper usage and eco-friendly ESL technology contributed to the growth in the market.

Electronic Shelf Label Market Trends

• Retailers are seen to be using ESLs and analytics solutions together to enhance pricing decisions. The practice was seen to have started gaining popularity around 2021 because retailers started employing data science to enhance pricing. AI technology is seen to be providing improved pricing accuracy because it takes into consideration the velocity of sales, trends of demand, and behavior of customers. Such trends are seen to continue until 2030.
  
• ESLs assist in maintaining accurate and updated prices in both online and offline shopping channels. The call for the same prices to be maintained in both shopping channels gained momentum after the year 2020 with the growing adoption of the click-and-collect and curb-side pickup models. ESLs have thus emerged as the interface between online and offline models for maintaining prices. This is set to continue until the year 2030.
  
• Retailers use ESLs to eliminate paper labels in an effort to achieve long-term sustainability. This development took time to gain popularity around 2019 when retailers committed to working towards ESG. ESLs eliminate paper labels and reduce the constant need to update labels manually. This trend will continue to grow through 2030 as retailers follow environmental commitments, cut waste, and improve brand image through visible green practices in stores.
  

Electronic Shelf Label Market Analysis

Learn more about the key segments shaping this market

Download Free PDF

The global market was valued at USD 1.7 billion and USD 1.8 billion in 2022 and 2023, respectively. The market size reached USD 2.2 billion in 2025, growing from USD 2 billion in 2024.

Based on the product type, the global electronic shelf label market is divided into LCD ESL, segmented E-paper ESL, and full-graphic E-paper ESL.

• The segmented e-paper ESL accounted for 43.3% of the market in 2025 as based on its capabilities, segmented e-paper ESL can offer a suitable balance of cost, power consumption, readability, and updating speeds for displays of prices. This type of e-paper ESL display is best for those retailers who prefer basic functionality of prices display without requiring complicated graphics and continuous updating of contents.
  
• The full-graphic e-paper ESL segment is anticipated to grow at a CAGR of 16.5% over the forecast period, because of increased demands from retailers for enhanced visualization abilities. This technology is pixelated, with abilities for displaying images, layouts, fonts, and more than mere pricing information. Full-graphic e-paper enables visualization of food images, nutrition facts, allergens with pictographic notifications, promotional announcements with brand visuals, and QR code display for further information acquisition.
  

Based on the application, electronic shelf label market is classified into retail, industrial, and others.

• The retail segment led the market in 2025 with a market share of 81.2%, as ESLs are widely used in grocery stores, hypermarkets, as well as specialized outlets to implement dynamic pricing, minimize labor, as well as optimize pricing. Key retailers implement ESL solutions to manage real-time prices, promotions, as well as inventory, thereby establishing retail as a major market within the ESL market.
  
• The industrial segment is anticipated to grow with a CAGR of 17%, because of the adoption of ESLs, particularly in warehouses, logistics facilities, and manufacturing plants. There has been a rising need for efficiency in these industry types, thereby driving the adoption of ESLs.
  

Learn more about the key segments shaping this market

Download Free PDF

Based on technology, the electronic shelf label market is segmented into radio frequency (RF), infrared (IR), near field communication (NFC), Bluetooth, and others.

• The RF technology segment dominated the market in 2025 and valued at USD 1.3 billion. The dominance of RF technology in the market can be attributed to some of its technical benefits. The range covered by the signals makes the use of base stations feasible. The signal properties also ensure the best operating performance in retail environments, despite the presence of metal and inventory interference, along with customer traffic.
  
• The near-field communication (NFC) segment is expected to witness growth at CAGR of 19.5% during the forecast period due to increased industry adoption owing to customer engagement possibilities offered by technology. NFC-enabled ESL technology considers contactless communication within the near field range (<4-10cm) allowing customer smartphones to tap and communicate with the labels. For instance, Co-op’s NFC-enabled ESL allows customer smartphones to tap to access membership offers and product details like allergen and promotional information.
  

Looking for region specific data?

Download Free PDF

North America Electronic Shelf Label Market

North America held a market share of 31% of electronic shelf label industry in 2025.

• The electronic shelf label (ESL) market in North America is growing due to the increasing need for retail automation, dynamic pricing solutions, and effective consumer engagement. Retailers are adopting ESL systems to improve pricing accuracy, lower labor costs, and make inventory management easier in supermarkets, hypermarkets, and specialty stores. 
  
• Governments and private retailers are investing in IoT-enabled and cloud-managed ESL solutions to allow real-time price updates, consistent pricing across channels, and data-driven decisions. This region is expected to stay a leader in ESL technology adoption, with large retail chains and smart store projects fueling steady growth through 2035.
  

The U.S. electronic shelf label market was valued at USD 450.9 million and USD 489.7 million in 2022 and 2023, respectively. The market size reached USD 608.9 million in 2025, growing from USD 542.7 million in 2024.

• The growth of the market in the U.S. is particularly strong due to the increasing focus on retail digitalization, dynamic pricing, and efficiency programs. As reported by the U.S. Census Bureau, e-commerce sales accounted for 16.4% of total retail sales during Q3 2025. This also prompts online retailers to implement ESL systems with effective synchronization of online and offline channels.
  
• This shift, fueled by the increase in consumer spending on IoT automation and dynamic pricing technologies by retailers, is driving widespread adoption of ESL technology in supermarkets, hypermarkets, and specialized shops. This puts the U.S. right on top in North America.
  

Europe Electronic Shelf Label Market

Europe market accounted for USD 553.3 million in 2025 and is anticipated to show lucrative growth over the forecast period.

• Europe’s electronic shelf label industry is expanding due to increasing demand due to the increasing need for a digitalized shopping environment. Smartphone-based technologies are being used effectively for real-time price information updates through IoT-based electronic shelf labels.
  
• Countries such as Germany, France, and the UK are investing in intelligent retail infrastructure, cloud-based management solutions, as well as IoT integration initiatives. This is most likely going to ensure that the adoption rate of ESL solutions among European supermarkets, hypermarkets, and specialty stores remains high.
  

Germany dominates the Europe electronic shelf label market, showcasing strong growth potential.

• In Germany, ESL adoption is currently at an advanced stage due to initiatives in retail technology. Support for Industry 4.0 in supermarkets and large stores is also contributing to this adoption. Retailers are implementing ESL technology to comply with energy efficiency regulations and digital labeling policies. They also wish to integrate logistics systems in their surrounding localities.
  
• Government initiative such as “Digital Jetzt” provide funding support for smart store technology and IoT adoption. German retailers focus on sustainable operations, paperless labeling, and standardized electronic pricing formats, which position Germany as a top market for ESL innovation in Europe.
  

Asia Pacific Electronic Shelf Label Market

The Asia Pacific market is anticipated to grow at the highest CAGR of 13.6% during the forecast period.

• The Asia Pacific market is expanding rapidly because of the large retail modernization and smart city development projects being initiated and supported by the government. Countries such as China are introducing a smart retail development plan. Also, other countries such as Japan are emphasizing efficient and green operating stores.
  
• Incentives for regional government, cross-border investments, and technology collaborations are facilitating the integration of ESL systems with the supply chain and the IT platform at retail stores. These factors are promoting the growth of the market in the Asia Pacific during the forecast period.
  

China leads the Asia-Pacific market, exhibiting significant growth during the 2026-2034.

• China leads the Asia Pacific market due to its large retail infrastructure expansion, strong local ESL manufacturing, and government support for updating retail technology. Major Chinese ESL manufacturers like Hanshow Technology, Hangzhou Zkong Networks, and Shanghai SUNMI Technology cater to both the domestic market and a growing export business. 
  
• China's retail sector continues rapid expansion with hundreds of millions of consumers entering middle class with modern retail formats like supermarkets and hypermarkets are replacing traditional markets or convenience stores. This retail transformation is a huge opportunity area for ESL because new stores opened by retailers contain ESL at the outset rather than ESL being retrofitted into older stores. The adoption of ESL is also encouraged by the need for online shopping integration because Chinese buyers expect consistent prices online or off.
  

Middle East and Africa Electronic Shelf Label Market

UAE market to experience substantial growth in the Middle East and Africa electronic shelf label industry.

• UAE is experiencing steady growth in electronic shelf labels. Major shopping centers and high-end retail formats in Dubai, Abu Dhabi, and Riyadh are increasingly adopting ESL as standard infrastructure. The adoption indicates rising interest in smart retailing and the willingness to spend money on technology.
  
• Moreover, efforts by the government in terms of initiatives such as smart cities, sustainability, and energy conservation, coupled with hefty investment in retail innovation, are pushing the adoption of ESLs in supermarkets, hypermarkets, and specialty stores in the UAE.
  

Electronic Shelf Label Market Share

The electronic shelf label industry is led by players such as VusionGroup, Pricer, Hanshow Technology, Displaydata Ltd., and Silicon Laboratories. These five companies collectively accounted for 34.8% share of the market in 2025. They have positioned themselves strongly owing to the gained technical expertise, retail chains, smart stores, and omnichannel retailing. They provide solutions such as real-time pricing, inventory management, IoT connectivity, and energy-efficient display technologies to keep themselves ahead in the market.

These companies have a competitive edge through cloud management, pricing with AI analytics, and simplified integration with retail IT solutions, IoT, among others. Such companies have continued to invest in research and development, predictive analytics, and scalable ESL networking, enabling them to keep pace with the growing needs of the retail market while offering operational efficiencies and environmental stewardship.

Electronic Shelf Label Market Companies

Prominent players operating in the market are as mentioned below:

• ComQi
• Delfi Technologies A/S
• Displaydata Ltd
• Hangzhou Zkong Networks Co., Ltd.
• Hanshow Technology
• Infotek Software & Systems (P) Ltd. 
• M2COMM
• Minewtag
• Opticon
• Panasonic Connect Co., Ltd.
• Pricer
• Sen Security Solutions
• Shanghai SUNMI Technology Co., Ltd.
• Silicon Laboratories
• SOLUM
• Teraoka (Pty) Ltd
• VusionGroup
• Ynvisible Interactive Inc.
  
• VusionGroup

VusionGroup offers csmart retail solutions including real-time pricing, inventory management, and IoT connectivity. Its solutions help retailers improve efficiency, lower labor costs, and enhance the customer experience.

• Pricer

Pricer focuses on optical wireless ESL systems with high-precision, low-power displays that guarantee speed in-store communication and connection with retail IT systems. Pricer’s solutions are widely used by global retailers to support dynamic pricing, promotions, and consistency across channels.

• Hanshow Technology

Hanshow Technology is focused on smart retail platforms combining ESLs with AI-driven analytics and IoT connectivity. Hanshow is present in Asia, Europe, and the Americas, adding to its credibility for big retail chains and specialty stores.

• Displaydata Ltd.

Displaydata Ltd. offers cloud-managed ESL solutions of excellent display quality and store management consolidated at one place. Its focus on integration with store-based IT systems makes it easier for retailers to handle pricing, promotions, and compliance.

• Silicon Laboratories

Silicon Laboratories Silicon Laboratories offers low-power wireless connectivity and IoT technology components to enable ESL networks. The technology provides support for automatic price changes, real-time stock management, and easy connectivity with smart retail environments.

Electronic Shelf Label Industry News

• In January 2026, Pricer officially launched its new Pricer Avenue shelf-edge communication platform at NRF 2026. This product is available for use commercially, aiming to improve in-store experience and boost performance in high-value retail areas as part of its broader ESL ecosystem.
  
• In October 2025, VusionGroup got into partnership with DM, Germany’s leading drugstore retailer, to transform and accelerate its digitalization efforts with the launch of the EdgeSense solution for ESL communication, location, and connectivity. It will also help in enhancing operational efficiency and customer experience across the retailer’s stores.
  
• In February 2025, Hanshow Technology launched a suite of next-generation ESL solutions at EuroCIS 2025. It includes cloud-based real-time pricing and dynamic discounts powered by AI in partnership with Too Good To Go to optimize inventory and customer engagement.
  

The electronic shelf label market research report includes in-depth coverage of the industry with estimates and forecast in terms of revenue (USD Million) and volume (Units) from 2022 – 2035 for the following segments:

Click here to Buy Section of this Report

Market, By Product Type

• LCD ESL
• Segmented E-paper ESL
• Full-graphic E-paper ESL

Market, By Display Size

• Small (≤2 inches)
• Medium (2–5 inches)
• Large (>5 inches)

Market, By Technology

• Radio frequency (RF)
• Infrared (IR)
• Near field communication (NFC)
• Bluetooth
• Others

Market, By Application

• Retail
  • Supermarkets / hypermarkets
  • Convenience stores / retail chains
  • Electronics & appliance stores
  • Pharmacies
  • Others
• Industrial
  • Industrial facilities
  • Warehouses
  • Distribution centers
  • Others
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE