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Competitive product pricing, availability of multi-capacity variants coupled with shifting consumer trends toward energy-efficient & reliant systems are projected to augment the electric water heater industry growth. Electrification of heating systems along with increasing integration of renewable energy sources will further proliferate the product adoption. Moreover, government and regulatory bodies are continuously working on establishing stringent energy efficiency standards coupled with growing incentive programs for the consumers to replace the conventional, less efficient water heaters will drive the industry scenario.