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Increased emphasis on sustainability could be a prominent EV tires industry trend over 2024-2032. With a growing focus on sustainability, there could be an increasing trend toward eco-friendly tire materials and manufacturing processes in the market. Tire manufacturers are exploring innovative, sustainable materials and production methods to align with the environmental goals of electric vehicle users.
For an instance, in December 2023, amidst the COP28 climate conference in Dubai, UAE, Enso urged leaders to eliminate fossil fuels and advocated for the full decarbonization of the global tire industry. On Transport Day at COP28, Enso committed to phasing out fossil fuels in the sector by achieving a complete decarbonization of its supply chain by 2030—asserting that this target is "two decades ahead of mainstream tire manufacturers.