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Urban mobility solutions are gaining traction in the electric two-wheeler industry as a response to the challenges of urban congestion and the need for sustainable transportation. Electric scooters and bikes offer a convenient, eco-friendly & cost-effective way for people to navigate crowded cities and cover short distances. Shared mobility services including scooter and bike-sharing platforms have gained popularity, allowing users to access electric two-wheelers on-demand through smartphone apps. This trend is driven by the desire for convenient & flexible transportation options that reduce traffic congestion and contribute to cleaner, more liveable urban environments.
The trend of customization and personalization in the electric two-wheeler market reflects a growing consumer demand for vehicles that align with their unique preferences and needs. These customization options allow buyers to select from various colors, designs, features, and accessories. This level of personalization enhances the overall ownership experience and creates a sense of individuality among riders. Electric two-wheeler brands recognize that catering to these personalized preferences can lead to greater customer satisfaction and brand loyalty.
For instance, in July 2023, Ryvid launched a first-of-its-kind customizable EV motorcycle named Anthem. The electric motorcycle offers exceptional customizability with features such as an adjustable seat, lightweight chassis, modular design, and a removable 4.3 kWh battery pack for convenient charging.