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CNH Industrial and Kubota dominate the market with over 13% of the market share. CHN employs several key strategies to bolster their presence and competitiveness. It focuses on research and development to innovate and improve battery technology, drivetrains, and autonomous features, enhancing tractor performance and efficiency. Strategic partnerships and collaborations with technology firms, energy companies, and agricultural organizations enable access to resources, expertise, and market reach.
Kubota prioritizes customer education and engagement, highlighting the benefits of electric tractors in terms of cost savings, environmental sustainability, and operational efficiency. Additionally, they leverage government incentives and subsidies to make electric tractors more affordable and attractive to farmers. Besides, expansion into emerging markets and segments, along with diversification of product offerings, ensures broader market penetration and resilience against competition.
Major players operating in the market are: