Electric Toothbrush Market Size

Electric Toothbrush Market Size

The global electric toothbrush market size was valued at USD 4.5 billion in 2023 and is anticipated to register a CAGR of over 7% between 2024 and 2032. The increasing awareness of oral hygiene and the growing emphasis on dental care are driving the demand for electric toothbrushes.

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For instance, The World Health Organization (WHO) reports that approximately 10% of the global population suffers from severe periodontal (gum) disease, which can lead to tooth loss. Consumers, now more informed about oral health importance, are transitioning from manual to electric brushes, perceiving them to offer superior cleaning and more effective plaque removal. For Instance, according to a study published in the Journal of Clinical Periodontology, electric toothbrushes reduced plaque by 21% and gingivitis by 11% after three months of use compared to manual toothbrushes. This shift is primarily due to the belief that electric toothbrushes provide a more thorough and efficient clean, contributing to improved dental health.

In addition, electric toothbrushes have significantly evolved with technological advancements. Modern designs often include features such as pressure sensors, built-in timers, smart connectivity, and app integration, increasing their appeal to tech-savvy consumers. Pressure sensors help prevent excessive brushing force, which can cause gum damage, while timers ensure users brush for the recommended duration. Smart connectivity and app integration enable users to track brushing habits, receive personalized recommendations, and monitor oral health progress. These innovations enhance the user experience and promote better oral hygiene practices, positioning electric toothbrushes as valuable tools for maintaining long-term dental health. As these devices continue to evolve, their appeal to consumers seeking advanced, effective, and convenient oral care solutions is expected to increase.
 

While rechargeable electric toothbrushes are widely popular, the need for frequent charging can be an inconvenience, particularly for consumers who travel regularly. The reliance on charging stations or the need to pack charging cables can be cumbersome for those on the go. Moreover, as the battery degrades over time, the toothbrush's performance and lifespan can be significantly impacted. A reduced battery life means the device may not hold a charge long enough for daily use, leading to dissatisfaction and frustration among users who expect consistent, long-term reliability from their product. This can deter consumers from continuing to use or invest in electric toothbrushes.