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Electric shavers industry is consolidated in nature due to presence of local and global players across the globe. In 2023, the market players such as Braun, Philips, Conair collectively held around 10%-15% market share. These prominent players are proactively involved in using different strategies to grow in the market. They are investing in new products, focusing on research and development to add advanced features and better designs that meet changing consumer needs.
Companies are also expanding their product lines to appeal to different age groups and grooming preferences. Additionally, manufacturers are emphasizing e-commerce which makes shopping easier and more convenient, matching current buying trends to attract consumers.
Major players operating in the electric shavers industry are: