Electric Rice Cooker Market

Electric Rice Cooker Market Size

The global electric rice cooker market was estimated at USD 3.6 billion in 2024. The market is expected to grow from USD 3.8 billion in 2025 to USD 6.4 billion in 2034, at a CAGR of 5.8%. The global rise in disposable income, coupled with rapid urbanization, has significantly bolstered the demand for electric rice cookers.

As individuals' earnings grow, there's a marked shift towards investing in modern kitchen appliances that offer convenience and efficiency. Urban settings, characterized by compact living spaces and hectic lifestyles, make traditional cooking methods less feasible, thereby increasing the appeal of compact and automated solutions like electric rice cookers. For example, as per the government of China, China's national per capita disposable income reached USD 5,716 in 2024, reflecting a nominal increase of 5.3% over the previous year (2023), and the real increase of 5.1% after deducting price factor.

Moreover, the migration from rural to urban areas often results in limited kitchen spaces, making bulky cooking equipment impractical. Electric rice cookers, known for their portability and multifunctionality, address this challenge effectively. The trend of nuclear families and single-person households further amplifies the need for such appliances, as they cater to smaller meal preparations without compromising on convenience. Consequently, the intersection of rising incomes and urban living conditions creates a fertile ground for the proliferation of electric rice cookers in both developed and emerging markets.

Electric Rice Cooker Market Trends

• The modern consumer's inclination towards quick and hassle-free cooking solutions has been a pivotal driver for the market. In countries like India, where rice is a dietary staple with an annual consumption of approximately 100 million tons, the efficiency of electric rice cookers is particularly valued. The demanding schedules of contemporary lifestyles, influenced by corporate work cultures and evolving lifestyle preferences, have led to a reliance on appliances that save time and effort in the kitchen. Electric rice cookers, with features like automated cooking and keep-warm functions, align perfectly with this need, offering a seamless cooking experience.
  
• Additionally, the increasing purchasing power of consumers, coupled with the rise of nuclear families and greater workforce participation, especially among women, has contributed to the market's expansion. These demographic shifts have heightened the demand for appliances that offer both convenience and efficiency, making electric rice cookers a popular choice among diverse consumer segments.
  
• Continuous technological advancements have led to the development of electric rice cookers with enhanced features, further driving market growth. Manufacturers are investing in research and development to introduce models equipped with induction heating, fuzzy logic, and smart connectivity, catering to tech-savvy consumers seeking precision and control in cooking. For example, Xiaomi's introduction of a Wi-Fi-enabled induction rice cooker allows users to adjust the rice's texture through a mobile app, offering over 2,000 different heating methods. Such innovations not only enhance user experience but also attract a broader consumer base, including those who prioritize smart home integrations.
  

Electric Rice Cooker Market Analysis

Learn more about the key segments shaping this market

Download Free PDF

• The market by volume is segmented into low (1-3 cups), medium (4-6 cups), and large (7+ cups).
  
• The medium (4-6 cups) segment generated a revenue of USD 1.9 billion in 2024 and is anticipated to reach USD 3.4 billion by 2034.
  
• The medium-sized (4-6 cups) electric rice cooker segment dominates the market primarily due to its versatility, affordability, and alignment with consumer demand across different demographics. It strikes the perfect balance between compactness and capacity, making it an ideal choice for nuclear families, working professionals, and small households that cook regularly but do not require industrial-scale appliances. Additionally, medium-sized cookers cater to both single-person households and small families, making them the most practical option for daily use without excessive power consumption.
  
• Another key factor driving the dominance of this segment is cost-effectiveness. While small (1-3 cup) rice cookers may be suitable for individuals, they lack the flexibility to prepare meals for multiple people. On the other hand, large (7+ cup) models are often costlier, require more storage space, and consume more energy, limiting their appeal to larger families or commercial settings. Medium-sized electric rice cookers, however, are typically priced within an accessible range, making them attractive to the middle-income segment in both emerging and developed economies. Additionally, many brands focus on introducing technologically advanced features like induction heating and fuzzy logic control in medium-sized models, further enhancing their market preference.
  

Learn more about the key segments shaping this market

Download Free PDF

• The electric rice cooker market by type is segmented into standard/basic cooker and multifunctional cooker.
  
• The standard/basic cooker segment was the leading segment in this market in 2024 with a revenue of USD 2.6 billion and has a market share of around 71.6%.
  
• The standard/basic electric rice cooker segment dominates the market primarily due to its affordability, simplicity, and widespread adoption across emerging and price-sensitive markets. These cookers cater to a broad consumer base, including households in developing economies, students, and budget-conscious buyers who prioritize functionality over advanced features.
  
• The lower price point of standard cookers makes them more accessible to a larger population, particularly in countries where rice is a staple food but purchasing power is limited. Additionally, these cookers consume less electricity and have straightforward operations with minimal maintenance requirements, making them a preferred choice for everyday cooking.  
  

Looking for region specific data?

Download Free PDF

• The U.S. electric rice cooker market was valued at around USD 0.53 billion in 2024 and is anticipated to register a CAGR of 4.9% between 2025 and 2034.
  
• The U.S. dominates the market in North America due to a combination of high consumer spending power, diverse demographic demand, and strong retail and e-commerce penetration. The country's well-established retail ecosystem, including major players like Walmart, Amazon, and Best Buy, provides easy access to a wide variety of electric rice cookers, ranging from basic to high-end multifunctional models.
  
• Additionally, the presence of leading appliance manufacturers and global brands such as Zojirushi, Hamilton Beach, and Cuckoo ensures a steady supply of innovative and competitive products tailored to U.S. consumer preferences.
  

Country-level Analysis

• Europe: Europe witnessed promising demand in the electric rice cooker market with a share of around 23.6 % in 2024 and is expected to grow at a robust CAGR of 5.5% during the forecast period. The adoption of electric rice cookers in Europe has been growing steadily, driven by evolving consumer preferences for convenience, energy efficiency, and diverse cooking options. While rice is not a staple in many European countries, the increasing popularity of Asian, Mediterranean, and fusion cuisines has led to greater demand for efficient rice-cooking solutions.
  
• The shift toward healthy eating habits has also played a role, as electric rice cookers allow for the preparation of whole grains like quinoa, brown rice, and couscous with minimal effort. Additionally, the preference for compact, multipurpose kitchen appliances in urban households, where space constraints are common, has further contributed to their rising adoption.
  
• Asia Pacific: In 2024, the electric rice cooker market revenue for the Asia Pacific was around USD 1.6 billion and is expected to reach USD 3.1 billion by 2034. The Asia-Pacific region leads the global market, primarily due to the central role of rice in the daily diets of countries such as China, Japan, India, and South Korea. This cultural significance has fostered a robust demand for efficient rice-cooking appliances. Additionally, rising disposable incomes and urbanization have increased consumer spending on modern kitchen appliances that offer convenience and time-saving benefits. Manufacturers in the region are continually innovating, introducing features like smart connectivity and multifunctionality to cater to evolving consumer preferences. Government initiatives further bolster the market. For example, China has expanded subsidy programs to encourage the replacement of old appliances, including rice cookers, to stimulate domestic consumption. These policies provide consumers with financial incentives to upgrade to newer, more efficient models, thereby driving market growth.
  

Electric Rice Cooker Market Share

• The top 5 companies in the market, such as Breville Group Limited, Hamilton Holdings Company, Midea Group Company, Panasonic Holdings Corporation, and Electrolux AB hold a market share of 10-15%.
  
• Companies like Midea Group and Panasonic are investing in smart cooking technologies, energy-efficient designs, and eco-friendly materials to appeal to environmentally conscious consumers and enhance user convenience.
  
• Electrolux AB and Breville Group are actively expanding their presence in emerging markets, particularly in Asia-Pacific, by forming local partnerships and adapting products to regional consumer preferences.
  

Electric Rice Cooker Market Companies

Panasonic Holdings Corporation, a global leader in the market, particularly in regions where rice is a dietary staple., reported an annual revenue of USD 54 billion in 2024. In 2018, the company celebrated the 30th anniversary of its rice cooker business in India, highlighting its longstanding commitment to this segment. Panasonic's historical focus on innovation and quality positions it well to adapt to emerging trends in the electric rice cooker industry. The company's emphasis on technological advancements and consumer-centric designs suggests a continued commitment to maintaining its market presence and meeting the demands of modern consumers seeking efficient and reliable kitchen appliances.

Electrolux Group, a prominent player in the home appliances sector, has been actively engaging in the market to expand its product portfolio and cater to diverse consumer needs. The company reported an annual revenue of USD 13.5 billion in 2024. The company offers a range of electric rice cookers designed to provide convenience and efficiency in rice preparation, aligning with its commitment to innovative kitchen solutions.

Major players operating in the electric rice cooker market are:

• Aroma Housewares Company
• Black & Decker
• Breville Group Limited
• Cuckoo Electronics Company
• Electrolux AB
• Hamilton Holdings Company
• Hitachi Limited
• Koninklijke Philips NV
• Midea Group Company
• Mitsubishi Electric Corporation
• Panasonic Corporation
• Tiger Corporation
• Toshiba Corporation
• Xiaomi Corporation
• Zojirushi Corporation
  

Electric Rice Cooker Industry News

• In March 2024, Zojirushi, the leading brand in the electric rice cooker market introduced a new line of smart rice cookers featuring app connectivity and voice control capabilities.
  
• In November 2023, Panasonic Corporation announced plans to expand its production capacity for electric rice cookers in response to the increasing global demand particularly in Asia Pacific and North America region.
  
• In December 2023, Midea a major player in the Chinese home appliance market launched a new series of eco-friendly electric rice cookers and these models are designed to reduce energy consumption and feature environmentally sustainable materials.
  

The electric rice cooker market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and volume (Thousand Units) from 2021 to 2034, for the following segments:

Click here to Buy Section of this Report

Market, By Type, 2021 – 2034

• Standard/Basic Cooker
• Multifunctional Cooker 

 Market, By Volume, 2021 – 2034

• Low (1-3 Cups)
• Medium (4-6 Cups)
• Large (7+ Cups)  

Market, By End Use, 2021 – 2034

• Residential
• Commercial

Market, By Distribution Channel, 2021 – 2034

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa