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Electric Kettle Market Share

Report ID: GMI12787
Published Date: Dec 2024
Report Format: PDF

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Electric Kettle Market Share

The global electric kettle industry is fragmented, with prominent players, such as Philips, Breville, Cuisinart, Russell Hobbs, Tefal and Braun holding a market share of ~15-20%.

Manufacturers in the market strive to achieve a competitive edge by prioritizing product innovation, which includes integrating advanced smart features and enhancing energy efficiency. They also place significant emphasis on design aesthetics, utilizing premium materials such as stainless steel and glass to appeal to consumer preferences. Additionally, companies adopt strategic price segmentation to address the needs of consumers across various budget ranges. Beyond product offerings, the provision of reliable after-sales services and the establishment of extensive global distribution networks are critical factors that contribute to securing and maintaining market leadership in this competitive landscape.

Electric kettle Market Companies

Major players operating in the electric kettle industry are:

BLACK+DECKER
Bosch
Breville
Cuisinart
De'Longhi
Hamilton Beach
Kitchenaid
Morphy Richards
Panasonic
Philips
Russell Hobbs
SMEG
Sunbeam
Tefal
Zojirushi

Authors: Avinash Singh , Sunita Singh

Frequently Asked Questions (FAQ) :

The global market size for electric kettle was valued at USD 4.9 billion in 2024 and is projected to reach USD 8.6 billion by 2034, driven by a CAGR of 5.8% during the forecast period, supported by rising demand for energy-efficient and time-saving appliances.

Stainless steel electric kettles accounted for USD 2.1 billion in 2024 and are expected to grow at a CAGR of 6.1% from 2025 to 2034, driven by their durability, sleek design, and superior heat retention properties.

The U.S. market was valued at USD 990 million in 2024 and is expected to grow at a CAGR of 5.8% from 2025 to 2034, driven by increasing demand for convenient and time-saving appliances.

Major players in the electric kettle industry include BLACK+DECKER, Bosch, Breville, Cuisinart, De'Longhi, Hamilton Beach, Kitchenaid, Morphy Richards, Panasonic, Philips, Russell Hobbs, SMEG, Sunbeam, Tefal, and Zojirushi.