Electric Kettle Market Analysis

Electric kettle Market Analysis

The electric kettle industry faces substantial competition from alternative heating methods, such as gas stoves, microwave ovens, and traditional stovetop kettles. These alternatives are often more familiar to consumers and are readily accessible, particularly in regions where the electricity supply is inconsistent or unreliable. Moreover, traditional heating methods are frequently perceived as more cost-effective and convenient, which creates a significant barrier to the widespread adoption of electric kettles. Despite the advantages electric kettles offer, including faster boiling times and improved energy efficiency, they must overcome these deeply ingrained consumer preferences and perceptions to expand their market share.

Based on material type, the electric kettle market is classified into stainless steel, glass, plastic, ceramic and others (copper, aluminium, etc.). Stainless steel electric kettle dominated the market in 2024, acquiring a market of USD 2.1 billion and are expected to grow at a CAGR of 6.1% during the forecast period from 2025-2034. Stainless steel remains the dominant material in the market, owing to its exceptional durability, sleek design, and resistance to rust and corrosion. These kettles are highly valued for their premium appearance and tactile quality, which appeal to consumers seeking high-end, reliable appliances. Furthermore, stainless steel kettles are known for their extended lifespan and superior heat retention properties, making them a preferred choice for both residential and commercial applications. Their ability to combine functionality with aesthetic appeal ensures their continued prominence in the market. As a result, stainless steel kettles are often regarded as a long-term investment by consumers who prioritize quality and performance.
 

Based on price range type, the market is segmented into low, medium and high. The priced range segment dominated the market in 2024 by acquiring a market share of 42% and is expected to grow at a CAGR of 6.2% during the forecast period from 2025-2034. The medium-priced segment of the market is experiencing robust growth, driven by its ability to strike a balance between affordability and quality. This segment has become increasingly popular among consumers who seek advanced features, such as rapid boiling and temperature control, without incurring the high costs associated with premium models. The medium-priced range appeals to a broad demographic, including budget-conscious buyers and those looking for value-for-money options.
 

U.S. accounted for USD 990 million of market in 2024 and is expected to grow at a CAGR of 5.8% during the forecast period from 2025-2034. The electric kettle market in the United States continues to thrive, driven by the increasing demand for appliances that offer convenience and save time. As consumers lead increasingly hectic lifestyles, the popularity of hot beverages such as tea and coffee has surged, making electric kettles a staple in modern kitchens. Features like rapid boiling and precise temperature control are highly valued by users, as they enhance the overall experience and functionality of these appliances.
 

North America: The electric kettle market in the United States continues to thrive, driven by the increasing demand for appliances that offer convenience and save time. As consumers lead increasingly hectic lifestyles, the popularity of hot beverages such as tea and coffee has surged, making electric kettles a staple in modern kitchens.
 

In Canada, the market is experiencing notable growth, primarily due to the rising consumer preference for energy-efficient and technologically advanced kitchen appliances. The increasing focus on health-conscious living has further increased the demand for user-friendly devices designed to prepare hot beverages efficiently. 
 

Europe: Europe electric kettle market accounted for share of around 25.3% in 2024 and anticipated to grow with a CAGR of around 6% during the forecast period. The market in Europe has been steadily expanding, supported by the region's long-standing tradition of tea and coffee consumption. European consumers exhibit a strong preference for high-quality, durable, and energy-efficient kettles, with stainless steel models being particularly favored for their reliability and aesthetic appeal. 
 

In terms of country, Germany market expressing notable growth rate of around 6.6% in 2024. Germany's  market is characterized by a growing demand for high-tech appliances that prioritize efficiency and precision. Renowned for their innovation, German manufacturers have introduced kettles with advanced functionalities, including precise temperature control and rapid boiling capabilities.
 

Asia Pacific: APAC market with a market share of around 22.8% in 2024 and anticipated to grow with a CAGR of around 6.8% during the forecast period. The Asia Pacific region is witnessing rapid growth in the market due to the rising urbanization and disposable income. Countries like India, Japan, and South Korea are key contributors to this growth.
 

In terms of country, China market expressing notable growth rate of around 7% in 2024. China's market is expanding rapidly, driven by urbanization and changing consumer lifestyles. The growing popularity of tea and coffee culture, especially among younger generations, has fueled demand for electric kettles. Chinese consumers prefer kettles with advanced features such as temperature settings, quick boiling, and energy efficiency.