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Electric Hairbrush Market Trends

Report ID: GMI11461
Published Date: Sep 2024
Report Format: PDF

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Electric Hairbrush Market Trends

The market is evolving with several significant trends. Smart technology integration is becoming prevalent, with modern electric hairbrushes featuring temperature control, built-in timers, and Bluetooth connectivity. These features enable users to monitor their hair care routines via mobile applications, appealing to consumers who prefer personalized, data-driven beauty solutions. Sustainability is another key trend, with growing demand for environmentally friendly materials in beauty tools. Electric hairbrush manufacturers are responding by developing products with sustainable components and packaging, aligning with consumer preferences for environmentally responsible personal care items. Additionally, multi-functional devices are gaining popularity. Consumers are increasingly seeking hairbrushes that offer various features beyond basic brushing, such as ionization for frizz control, scalp massage capabilities, and integrated styling tools.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The electric hairbrush market was valued at USD 1.7 billion in 2023 and is anticipated to register a CAGR of 6.9% from 2024 to 2032, driven by the increasing trend of at-home hair care routines.

The flat segment dominated the market in 2023, generating USD 1.1 billion in revenue and is expected to grow at a CAGR of 7.2% over the forecast period. Flat electric hairbrushes are popular for their detangling and smoothing capabilities, making them an efficient option for users with longer or thicker hair.

The Asia Pacific region led the market, generating 35.2% of the total revenue in 2023, attributed to increasing disposable incomes, urbanization, and the growing focus on personal grooming in countries like China, Japan, and South Korea.

Leading companies in the market include Braun GmbH, Conair Corporation, Dyson Limited, Helen of Troy Limited, Jemella Group Limited, Koninklijke Philips N.V., L'Oréal S.A., and Panasonic Corporation, among others.