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Electric Hairbrush Market Share

Report ID: GMI11461
Published Date: Sep 2024
Report Format: PDF

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Electric Hairbrush Market Share

Electric Hairbrush Market Company Share Analysis (2023)

The market is fragmented, with prominent players holding a market share of 20%-25% of the total market share. Companies aim to capture market share by appealing to diverse consumer preferences, from those seeking basic functionality to those interested in high-tech styling solutions. Additionally, brands are leveraging digital marketing and e-commerce channels to reach a broader audience, while also focusing on sustainability and quality to enhance their market positioning in a competitive and fragmented landscape.

Electric Hairbrush Market Companies

Major players operating in the electric hairbrush industry include:

Braun GmbH
Conair Corporation
Dyson Limited
Helen of Troy Limited
InStyler, Inc.
Jemella Group Limited
Kao Corporation
Koninklijke Philips N.V.
L'Oréal S.A.
Mermade Hair Pty Ltd
Panasonic Corporation
Revlon, Inc.
Spectrum Brands Holdings, Inc.
T3 Micro, Inc.
Target Corporation
Wahl Clipper Corporation

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The electric hairbrush market was valued at USD 1.7 billion in 2023 and is anticipated to register a CAGR of 6.9% from 2024 to 2032, driven by the increasing trend of at-home hair care routines.

The flat segment dominated the market in 2023, generating USD 1.1 billion in revenue and is expected to grow at a CAGR of 7.2% over the forecast period. Flat electric hairbrushes are popular for their detangling and smoothing capabilities, making them an efficient option for users with longer or thicker hair.

The Asia Pacific region led the market, generating 35.2% of the total revenue in 2023, attributed to increasing disposable incomes, urbanization, and the growing focus on personal grooming in countries like China, Japan, and South Korea.

Leading companies in the market include Braun GmbH, Conair Corporation, Dyson Limited, Helen of Troy Limited, Jemella Group Limited, Koninklijke Philips N.V., L'Oréal S.A., and Panasonic Corporation, among others.