Electric Griddle Market Size

The global electric griddle market size was valued at USD 1.87 billion in 2024 and is estimated to grow at a CAGR of 5.6% from 2025 to 2034. The demand for home cooking has increased, helping the market grow. Many people now cook at home to save money, eat healthier, and for convenience. Electric griddles are easy to use, with adjustable temperature settings and a large cooking surface. They are perfect for quickly making foods like pancakes, eggs, and bacon.

Cooking at home also lets people control ingredients and portion sizes, which supports healthier eating. Electric griddles use less oil, making them a good fit for this trend. They are also affordable, which appeals to people trying to save money compared to eating out or using other appliances. The growing popularity of breakfast foods and social media influencers showing electric griddles has also increased their demand. During the COVID-19 pandemic, more people cooked at home, further boosting the need for easy-to-use appliances like electric griddles. Overall, electric griddles are a popular choice for quick, healthy, and affordable cooking.

Electric Griddle Market Trends

The demand for electric griddles is growing due to the increasing popularity of breakfast foods. Items like pancakes, waffles, eggs, and bacon are often cooked on flat, wide surfaces, making electric griddles a perfect choice. As more people see breakfast as an important meal, they are looking for appliances that can prepare these foods quickly and easily. Electric griddles, with their large and even cooking surfaces, let users cook multiple servings at once, making them ideal for busy families or those who host guests.

Electric griddles are also popular because they can cook many types of breakfast foods. People like the convenience of using one appliance for different meals. With more focus on healthy eating and quick meal preparation, electric griddles are in demand. They allow users to make healthier breakfasts with less oil and fat compared to traditional frying methods.

Electric Griddle Market Analysis

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Based on the surface type, the market is segmented into Flat, and Reversible Surface. The flat segment witnessed significant growth from 2025 to 2034, emerging as the dominant force, generating a revenue of USD 1.18 billion in 2024 and is expected to reach USD 2.09 billion by 2034.

Flat griddles are driving the growth of the market in the surface type segment because they are versatile, easy to use, and efficient. Their large, even cooking surface lets users cook a variety of foods like pancakes, eggs, grilled sandwiches, and bacon, making them popular in both homes and commercial kitchens. The non-stick surface makes them simple to use and clean, which is helpful for busy households. They also distribute heat evenly, ensuring food cooks properly. Flat griddles are more affordable and take up less space than other models, making them accessible to more people. They meet the needs of families, home cooks, and small food businesses, which has helped them dominate the market.

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Based on the distribution channel, the electric griddle market is segmented into online, and offline. In 2024, the offline segment emerged as the market leader, commanding a 53.79% market share, and is anticipated to reach a valuation of USD 1.66 Billion by 2034.

Many consumers prefer to see and touch kitchen appliances before buying them, and offline stores make this possible. These stores often provide product demonstrations, which help customers feel confident about the quality and features of the electric griddle. Offline stores also offer personalized customer service, where shoppers can ask questions and get quick help, making it easier to choose the right product. Another advantage is that customers can take the product home immediately, avoiding the wait time of online orders. Physical stores also make after-sales services like returns, exchanges, and warranty claims more convenient, which builds trust.

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The U.S. dominated the electric griddle market with a share of 57.5% of the total market share in North America in 2024 and is expected to grow at a CAGR of 5.2% during the forecast period. Americans prefer quick and easy cooking, especially for breakfast foods, making electric griddles a popular choice. The demand for foods like pancakes, eggs, and bacon increases the use of these appliances because they cook these items efficiently.

Companies in the U.S., such as Oster and Black+Decker, are adding features like adjustable temperature controls and non-stick surfaces, which attract consumers looking for better quality and convenience. The strong retail system in the U.S., with electric griddles available in stores and online, makes them easy to buy. Health trends in the U.S. also help the market grow, as electric griddles use less oil, offering a healthier way to cook compared to frying.

North America: The North American electric griddle market is growing due to the increasing demand for easy-to-use and versatile kitchen appliances. In the U.S., people like appliances that can quickly cook different foods, especially breakfast items like pancakes, eggs, and bacon.

Many consumers are also looking for healthier cooking options, and electric griddles use less oil compared to frying. Features like temperature control and energy efficiency make these appliances even more appealing. The growing popularity of brunch and cooking large breakfast portions also supports market growth.

Asia Pacific.In the Asia-Pacific (APAC) region, the electric griddle market is expanding due to urbanization and the growing middle class in countries like China, India, and Japan. As people earn more money, they are buying modern kitchen appliances like electric griddles for their convenience and versatility. The increasing popularity of breakfast foods and Western-style cooking is also boosting demand, especially in cities.

Europe: In the European Union (EU), the electric griddle industry is driven by the need for small and space-saving appliances, especially in urban areas with smaller kitchens. More people in Europe are cooking at home and focusing on sustainable eating, which makes electric griddles popular for preparing healthy meals with little oil. Many consumers in countries like Germany, France, and Italy prefer high-quality products that look good and work well. The focus on health and sustainability is helping the market grow in Europe.

Electric Griddle Market Share

The electric griddle industry is fragmented, with the top 5 players holding 25-35% of global market share for several reasons. Consumers in both household and commercial segments have different needs, leading to products designed for specific purposes. The market includes different types of products, such as small home models and heavy-duty commercial units, allowing many companies to compete.

Local and regional players, along with well-known global brands, add to the competition. New features like non-stick coatings and better temperature controls attract more companies to enter the market. Low entry barriers also make it easy for new businesses to join, stopping the market from becoming fully consolidated.

Electric Griddle Market Companies

Major players operating in the electric griddle industry are:

• Black+Decker
• Equipex
• Garland
• Gotham
• Hamilton Beach
• Middleby
• Oster
• Philips
• Presto Liddle
• Simco
• Star Manufacturing
• Vollrath
• Vulcan
• Waring
• Zojirushi
  

Electric Griddle Industry News

•  In January 2024, Current Backyard will launch its new Wi-Fi-enabled Current Model G Dual-Zone Electric Grill and Current Model G Electric Griddle at CES from January 9-12. You can find them at Booth CP-14 in the Central Plaza of the Las Vegas Convention Center.
  

The electric griddle market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and Volume (Thousand Units) from u2021 to 2034, for the following segments:

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Market, By Surface Type

• Flat
• Reversible surface

Market, By Size

• Compact / small electric griddles
• Medium electric griddles
• Large electric griddles

Market, By Installation Type

• Free standing
• Tabletop

Market, by Plate Material

• Ceramic glass
• Steel
• Chromated steel
• Others

Market, by Plate Type

• Flat
• Ribbed
• Mixed

Market, By Price

• Low
• Medium
• High

Market, By Application

• Household
• Commercial

Market, By Distribution Channel

• Online
  • E-commerce
  • Company website 
• Offline
  • Physical retail stores
  • Specialty store
  • Supermarket/hypermarket

The above information is provided for the following regions and countries:

• North America
  • United States
  • Canada
• Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• Middle East & Africa
  • Saudi Arabia
  • United Arab Emirates
  • South Africa