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Sonalika and Fendt hold a significant market share of over 20% in the market. Companies in the electric farm tractor industry employ several key strategies to enhance their market foothold. Fendt leverages its extensive experience and launches new tractors to penetrate the electric farm tractor industry effectively. For instance, in November 2023, Fendt expanded its offerings by introducing the e107 V Vario, a small electric tractor. The battery has a capacity of 100 kilowatt hours and produces approximately 70 horsepower; the company claims it can work for four to seven hours on a full charge. Plug it in for 45 minutes during lunchtime and it can increase from 20% to 80%.
Sonalika is focused on innovation and a customer-centric approach to introduce high-quality electric tractor solutions tailored to meet the evolving needs of farmers worldwide. For instance, in October 2023, ITL launched a new electric tractor featuring lightning-fast charging, taking only 3.5 hours. This rapid charging capability reduces downtime, enhancing operational efficiency for farmers and promoting the adoption of electric tractors in agricultural practices.
Major players operating in the electric farm tractor industry are: