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One major trend in the elastomeric coating industry is an increased emphasis on environmentally friendly and sustainable formulations. With rising environmental consciousness and severe regulations, there is a trend toward elastomeric coatings with low VOC (volatile organic compound) content, lower environmental effect, and increased durability. Manufacturers are spending in R&D to produce bio-based elastomers and waterborne formulations that fulfill sustainability and performance standards. Additionally, there is a growing need for cool roof coatings with reflecting qualities, which contribute to energy efficiency and reduce the urban heat island effect. These developments demonstrate the industry's dedication to addressing environmental issues while also satisfying consumers' growing expectations for long-lasting, high-performance elastomeric coatings.