The major players operating in the educational toys market are
CocoMoco Kids
JAKKS Pacific, Inc.
Lego
Mattel Inc.
Melissa & Doug, LLC
Ravensburger AG
Simba Dickie Group
TOMY Company, Ltd.
WowWee Group Limited
Authors:
Avinash Singh, Sunita Singh
Frequently Asked Questions (FAQ) :
Global market for educational toys was valued at USD 56.4 billion in 2022 and is anticipated to register a CAGR of over 7% between 2023 and 2032, owing to focus on fostering creative thinking in toddlers & kids.
The supermarkets & hypermarkets segment held a market share of around 42% in 2022 and is projected to grow through 2032, backed by the collaborative agreements among toy makers and supermarkets & hypermarkets for the distribution of educational toys.
North America market held around 35% revenue share in 2022 and will continue to grow attributed to the emerging educational STEM toy startups that introduce fresh ideas and products that align with the region's emphasis on STEM education.