Educational Toys Market Analysis

Educational Toys Market Analysis

Based on age group, the educational toys market is divided into up to 4 years, 4 years to 8 years and above 8 years. The proliferation of kindergartens and their educational curricula for young children is driving segment progression. As more parents enroll their children in early education programs, there is a heightened demand for toys that align with such curricula, fostering continuity between school and home learning. Educational toys designed to complement kindergarten lessons are increasingly sought after.
 

Based on distribution channel, the educational toys market is categorized into supermarkets & hypermarkets, specialty stores, e-commerce, and others. The supermarkets & hypermarkets segment held a industry share of around 42% in 2022. Collaborative agreements with supermarkets & hypermarkets for the distribution of educational toys are also driving the industry gains. These partnerships expand the accessibility of educational toys to a broader consumer base, leveraging the extensive reach of these retail chains. For instance, in December 2022, CircuitMess, a Croatian educational technology startup, collaborated with the retail giant Walmart including its subsidiary Sam's Club. Sam's Club will showcase 30 different CircuitMess products in its stores, making the startup's STEM learning toys accessible across 589 retail locations in the U.S. Walmart has placed orders for CircuitMess' Chatter 2.0 educational set, totaling a purchase of over USD 1 million.
 

North America educational toys market held around 35% of the industry share in 2022. The emerging educational STEM toy startups are driving regional industry progression. These innovative ventures introduce fresh ideas and products that align with the region's emphasis on STEM education. For instance, in September 2023, Ava N. Simmons and Chynah Jeter (North Carolina) have joined forces with retailers across the U.S. and Canada. Together, they have introduced the Team Genius Squad educational STEM toys, featuring a range of products. These offerings encompass Experiment Coloring Books, Experiment Kits, and DIY Slime kits designed to generate electricity using alternative sources such as food, wind, and solar power.