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Audi AG, BMW Group, and Mercedes-Benz held a significant market share of over 8% in 2023. Audi is expanding its e-SUV lineup with models such as the Q4 e-tron and Q6 e-tron, emphasizing cutting-edge technology and luxury. The company is heavily investing in battery technology and has established a robust charging infrastructure through partnerships and its own network. Audi aims to deliver high performance and advanced features while enhancing sustainability and user experience.
BMW is increasing its e-SUV offerings, highlighted by the BMW iX and other upcoming models. The company focuses on integrating its proprietary electric drive technology and boosting energy efficiency. Additionally, BMW is broadening its charging solutions and utilizing digital services to enrich the driving experience. Sustainability and innovation are central to its strategy.
Mercedes-Benz is enhancing its e-SUV lineup with models like the EQB and EQS SUV, emphasizing luxury and cutting-edge technology. The company is channeling investments into battery development and expanding its EQ charging network to facilitate e-SUV adoption. By merging performance with premium features, Mercedes-Benz aims to captivate its upscale clientele while championing eco-friendly practices.
Major players operating in the e-SUVs industry are: