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Growing advancements through the integration of artificial intelligence (AI) and machine learning (ML) technologies enhance personalized customer experiences. AI-powered tools can offer tailored medication recommendations, automated reminders for refills, and virtual consultations, thereby improving patient adherence and engagement.
Additionally, partnerships between e-pharmacies and telemedicine providers are expanding, enabling end-to-end healthcare services within a single platform. These advancements, combined with growing consumer reliance on digital solutions, are expected to drive market demand as patients seek efficient and accessible healthcare options.